Associate Manager, Ad Operations

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

Job Summary

Hulu is seeking a dynamic Associate Manager, Ad Operations to join the Hulu Marketing team. As a part of the Ad Operations team, you will be responsible for supporting campaigns end-to-end, trafficking tags, distributing audiences, implementing pixels and maintaining proper reporting/measurement across paid and owned campaigns. This role supports numerous high profile campaigns and requires extraordinary technical and organizational skills. If you have a passion for streaming entertainment and meet the qualifications below, this role might be the perfect fit.

Primary Responsibilities

• Document all incoming and outgoing campaigns, audiences, and pixel requests

• Implement end-to-end campaign tracking, tagging, and trafficking to ensure proper measurement of key media performance indicators

• Manage Hulu’s tag library and pixel implementation

• Enhance Hulu’s attribution models to optimize cross-channel measurement across digital, CTV, and linear marketing efforts

• Work with internal and external partners to build and distribute first-party data and target niche audiences

• Troubleshoot and work with ad hoc support teams to resolve implementation issues

• Ensure all marketing solutions comply with data privacy laws

Basic Qualifications

• Minimum of 4 years of relevant work experience in Ad Operations

• Knowledge of marketing platforms such as Tealium, Google Tag Manager, AppsFlyer, Kochava, Adobe Analytics, Google Analytics, LiveRamp

• Experience working across Google tech stack (CM360, DCM, DV360)

• Experience working in DSPs such as TTD or Adelphic

• Experience working in social platforms such as Meta, Snap, TikTok, YouTube

• Experience with JS, HTML

• Strong understanding of GDPR, CCPA and their impact on media buying

• An understanding of acquisition strategy, media metrics and direct-to-consumer and/or subscription-based businesses

• Experience working with data visualization tools (i.e. Tableau, Looker)

• Strong communication and presentation skills

• Ability to prioritize and juggle multiple projects in a dynamic environment

• Flexibility, proactiveness and collaborative team player mentality

Preferred Qualifications

• Entertainment industry experience

• Media agency experience

Required Education

• BA or BS degree or equivalent professional experience