The Audience Strategy and Operations Analyst will support direct channel and paid media campaigns, focusing on audience segmentation and data analysis.  Responsibilities include audience management across platforms like Meta, YouTube, Google, Adobe Campaign, and LiveRamp,  analyzing data to optimize campaigns, and presenting data-driven recommendations to stakeholders. This 6+ month contract role, based in Orlando, Florida, requires proficiency in SQL, Snowflake, Tableau, and Excel. The ideal candidate possesses strong audience analysis, targeting, and segmentation skills and experience working with marketing teams in large organizations.

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	Onward Search&nbsp;is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We are currently seeking an&nbsp;Audience Strategy and Operations Analyst&nbsp;for a major entertainment company, based in&nbsp;Orlando, Florida. This is a 6+ month contract opportunity. Hybrid requirements in Orlando, FL.
As part of the&nbsp;Customer Engagement Media Strategy &amp; Activation team, the&nbsp;Audience Strategy and Operations Analyst&nbsp;will play a pivotal role in leveraging data and innovative tools to enhance customer experiences across key marketing touchpoints. This is a fantastic opportunity for professionals looking to make an impact within a fast-paced and collaborative environment.
<h3>Key Responsibilities:</h3>
<ul>
<li>Provide tactical support for&nbsp;direct channel&nbsp;and&nbsp;paid media campaigns, including audience segmentation and input.
</li><li>Support&nbsp;paid media activation&nbsp;by sharing audiences to platforms and monitoring audience health and match rates.
</li><li>Analyze data from multiple sources to build holistic audience insights, offering clear recommendations to optimize campaigns.
</li></ul>
Basic Qualifications:
<ul>
<li>Experience working with or supporting a Marketing team within a large, matrixed organization.
</li><li>Proficiency with data analysis and manipulation tools such as SQL, Snowflake, Tableau, and Excel.
</li><li>Strong understanding of audience analysis, targeting, and segmentation strategies.
</li><li>Ability to synthesize data from multiple sources to generate actionable insights and recommendations.
</li><li>Familiarity with Paid Media and Direct Channel Activation Platforms, including Meta, YouTube, Google, Adobe Campaign, and LiveRamp.
</li><li>Experience creating and delivering data-driven presentations for diverse stakeholders.
</li></ul>
Preferred Qualifications:
<ul>
<li>Experience working in Salesforce Marketing Cloud.
</li></ul>
Education:
<ul>
<li>Bachelor’s degree or equivalent work experience.
</li></ul>
<h3>Perks &amp; Benefits:</h3>
<ul>
<li>Medical, Dental, and Vision Insurance
</li><li>Life Insurance
</li><li>401k Program
</li><li>Commuter Benefit
</li><li>eLearning &amp; Education Reimbursement
</li><li>Ongoing Training &amp; Development
</li></ul>
To qualify for our benefits package, you must work over 30 hours per week, and the length of the assignment must be a minimum of 10 weeks.
If you meet the qualifications and are ready to take on this exciting opportunity, apply now! Our recruitment team will guide you through the interview process and advocate on your behalf every step of the way.
Employer Details:
<ul>
<li>Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.</li>
<li>In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.</li>
<li>Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.</li>
<li>Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.</li>
<li>Onward Search is a drug-free workplace.</li>
<li>Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.</li>
</ul>
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Audience Strategy and Operations Analyst