Beauty Category Campaign Manager (Philippines, E-commerce)

3 Months ago • 3-5 Years • Campaign Management

Job Summary

Job Description

This role focuses on managing beauty category campaigns for ByteDance's e-commerce platform in the Philippines. Responsibilities include planning and executing marketing campaigns across various channels (livestream, short videos, showcases, shopping centers), monitoring campaign performance, identifying areas for improvement, and collaborating with cross-functional teams. The ideal candidate will have 3-5 years of experience in e-commerce campaign management, strong analytical skills, and excellent project management abilities. The role requires a deep understanding of local user behavior and the ability to drive platform growth through effective marketing strategies.
Must have:
  • 3-5 years e-commerce campaign management experience
  • Excellent project & stakeholder management skills
  • Strong analytical & communication skills
  • Cross-team collaboration & coordination
  • Data analysis for performance improvement
Good to have:
  • Strong relationships with external partners
  • Direct e-commerce experience

Job Details

Responsibilities
About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe ByteDance is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making ByteDance the commerce channel of choice for merchants, creators, and affiliates. Responsibilities - Plan campaigns according to the characteristics of local users, be able to plan marketing play for different types of promotion needs (Livestream/short videos/showcase/shopping center), and create platform resources strategy (traffic/promotion/communication). - Monitor and evaluate critical data metrics of campaign performance, identify operational improvements, and focus on incremental efficiency and advertising revenue. - Drive platform growth through marketing campaigns. - Responsible for full-cycle campaign project management; planning, hands-on execution, real-time monitoring and reporting. - Collaborate with marketing, operation and growth teams to build e-commerce brand awareness.
Qualifications
Minimum Qualifications - Minimum Bachelor's degree or above, majors in marketing is preferred. - 3 to 5 years of experience in e-commerce company and involve in campaign management (platform or category campaigns). - Excellent Stakeholder and Project Management skills. - Strong sense of responsibility, good at cross-team communication and collaboration. - Self-motivated and a quick learner. - Passion, creativity and patience. - Strong communication and coordination skills. - Be able to coordinate resources to achieve goals. Preferred Qualifications - Proven track record of building and managing strong relationships with external partner. - Excellent Numerical, Analytical, Critical, & Strategic thinking skills. - Detect and solve problems through the use of quantitative & qualitative data. - Direct eCommerce experience. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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About The Company

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
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