BR Social Media Manager
Job Summary
Job Description
The BR Social Media Manager will be responsible for developing and executing social media strategies across various platforms (Instagram, X, YouTube, Kwai, TikTok, Telegram, WhatsApp) to promote betting products and events. This role requires managing a team of social media executives and designers, creating engaging content, monitoring industry trends, analyzing performance metrics, and ensuring compliance with advertising laws. The ideal candidate will have at least 4 years of experience managing social media for brands in the sports or betting industry, fluent in English and Portuguese, extensive knowledge of sports (especially football), and strong analytical skills. The role involves building and nurturing online communities centered around sports and betting, synchronizing content with broader marketing campaigns.
Must have:
- 4+ years social media management experience
- Fluent in English/Portuguese
- Sports betting industry knowledge
- Strong analytical & communication skills
- Content creation & campaign development
Perks:
- Quarterly and flash bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Payment via DEEL
6 skills required
Job Details
Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
Location: São Paulo, Brazil - Hybrid
About SportyBet Brazil:
SportyBet Brazil is seeking a passionate and skilled Social Media Manager to join our growing digital marketing team. This role is perfect for someone who is enthusiastic about sports, knowledgeable in betting, and experienced in managing and expanding social media communities, especially on platforms like Instagram, YouTube, Kwai, TikTok, X, Telegram and Whatsapp.
Role Overview:
As our Social Media Manager, you will be the main responsible for developing and executing social media strategies, ensuring we have live and fresh content to boost our brand's visibility, engage our audience, and enhance customer acquisition and retention. You will focus heavily on building and nurturing our communities across our main social media platforms while synchronizing the content with performance and branding campaigns.
Responsibilities:
Develop and implement a comprehensive social media strategy to promote betting products, campaigns, and events on platforms like Instagram, X, YouTube, Kwai, TikTok, Telegram and WhatsApp, ensuring alignment with our overall marketing goals and SportyBet’s brand guidelines.
Coordinate content creation, scheduling, and posting, ensuring alignment with promotional calendars and events.
Managing a team of social media executives and designers, creating dynamic and engaging content to strenght the relationship with our communities centered around sports and betting.
Monitor industry trends, competitor activity, and audience preferences to optimize engagement and follower growth.
Analyze performance metrics (e.g., reach, conversions, CTR) and provide actionable insights to refine strategies.
Ensure all content complies with gambling advertising laws, age restrictions, and platform-specific policies.
Manage a team of content creators and community managers to execute the social media vision.
Requirements:
- At least 4 years of proven experience
- Fluent in both English/Portuguese, with excellent communication skills.
- Proven track record in managing social media for brands in the sports or betting industry.
- Extensive knowledge of sports, mainly football, including local and national leagues. Skilled in social media management tools, analytics, and content creation software, including video editing.
- Creative and innovative in developing social media campaigns that appeal to football fans. Exceptional organisational skills, capable of multitasking in a fast-paced environment.
- Strong analytical skills, able to derive insights from data to inform strategies.
- Self-driven, proactive, and comfortable working independently. Knowledge of the sports betting and online gaming industry is a significant plus.
Benefits
Quarterly and flash bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat once per year
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
Benefits
Quarterly and flash bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat once per year
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
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About The Company
Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.
We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
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