WTVF, the Scripps CBS station in Nashville, TN, is hiring a Client Retention Analyst! The Client Retention Analyst manages ongoing client relationships to ensure client retention and growth.

Nashville, Tennessee, is an exceptional hub for the media industry. As the home of the country music scene, the city has a rich history and thriving present in the entertainment and media sectors. The city boasts a talented pool of creative professionals, from musicians and songwriters to filmmakers and producers, making it an ideal location to build a career in broadcast media. The city's vibrant cultural scene and attractive quality of life also make it a desirable destination for those looking to work in a dynamic media landscape.

WHAT YOU'LL DO:

• Collaborate closely with the sales team during sales calls to identify client needs and strategize on the optimal product mix (both linear and digital) to effectively meet client KPIs and goals.

• Build and nurture strong client relationships in partnership with sales managers and sales team, ensuring continuous engagement and satisfaction.

• Proactively monitor and understand clients’ evolving needs and business objectives, enhancing client satisfaction through regular communication and support, including monthly campaign reviews.

• Maintain up-to-date knowledge of our products and services across all platforms to offer tailored solutions that resonate with our clients.

• Gain expertise in pixel tracking, implementation, and troubleshooting, ensuring clients receive accurate data capture and reporting across digital platforms.

• Assist in training the sales team on our attribution products and services, emphasizing the importance of client engagement and relationship management.

• Track and measure the progress of advertiser investments, keeping the sales team informed about each client’s status to align on opportunities for deeper engagement.

• Partner with the Ad Operations Campaign Manager to develop optimization strategies that deliver exceptional results for our clients.

• Conduct monthly client-facing campaign reviews, utilizing business intelligence and data visualization tools to effectively communicate Key Performance Indicator (KPI) achievements. This is crucial for fostering client retention and identifying growth opportunities.

WHAT YOU’LL NEED:

• Bachelor’s degree in business analytics or related field, or equivalent experience

• Minimum of 2 years of experience in a related field preferred

• Experience in digital media is strongly preferred

• Experience using business intelligence and data visualization tools such as Google Analytics, Google Data Studio, and Tableau preferred

WHAT YOU’LL BRING:

• Exceptional analytical abilities, including data visualization

• Demonstrated ability using statistical analysis and research to drive positive change in a business setting

• Familiarity with data engineering tools/techniques (e.g., scenario modeling, pattern detection, sentiment analysis, decision trees, optimization, regression analysis)

• Must have advanced written and verbal communication skills

• Excellent customer service skills

• “Consultative” client management approach

• Strong problem-solving ability

• Excellent time management, prioritizing, and multitasking skills

• High attention to detail

• Calm under pressure

• Ability to work independently and with a team

• Understanding of web technologies is strongly preferred

WHAT WE’LL OFFER:

• Extensive Scripps Sales Process training

• A career path to grow your professional experience

• Competitive compensation plan

• Full benefits: medical, dental, and vision

• Retirement savings plan with company match

ADDITIONAL CONSIDERATIONS:

• Valid driver's license, good driving record, and ability to provide proof of insurance with the company's required insurance limits.

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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.