Job Description
The Creative Lead will oversee creative team leads, develop creative strategies, write briefs, and collaborate with specialists to improve conversion rates. They will analyze campaign data, manage projects, and stay updated with industry trends. The role involves mentoring team members and ensuring the timely execution of projects. The candidate should have experience in performance marketing, strong leadership skills, and the ability to analyze data-driven decisions. They should be collaborative and work well with various teams, ensuring creative growth while meeting business objectives. The role offers hybrid work, opportunities for career development, profit sharing, additional vacation days, health insurance, and a friendly team environment.
Must Have:
- 2–3 years of experience in performance marketing.
- Strong leadership abilities managing creative teams.
- Ability to develop and execute creative strategies.
- Deep understanding of key metrics and data analysis.
- Proven track record of project management.
Perks:
- Opportunities to learn and grow within the company.
- Hybrid work model (3 days in office, 2 days remote).
- Career development and exploring new roles.
- Profit sharing.
- Additional vacation days.
- Comprehensive health care insurance.
- Friendly and collaborative team with events.
- Oversee creative team leads across video, playables, and design, ensuring alignment, timely delivery, and high-quality execution of diverse projects
- Ensure the delivery of exceptional creative results by setting high standards, mentoring team leads, and steering efforts toward measurable business outcomes
- Develop comprehensive creative strategies for the marketing funnel, focusing on sales, KPIs, and audience engagement at every stage
- Write comprehensive briefs for the creative team, focusing on sales and other KPIs
- Collaborate closely with the ASO specialist to develop and refine creative strategies that improve conversion rates across app stores
- Analyze campaign data to identify trends, measure success, and guide the creative direction for ads and app store assets
- Work closely with Production, Publishing and UA teams to ensure seamless creative projects execution
- Regularly research trends in kids’ entertainment, games, and digital behavior, and present insights to the broader team to inform creative planning
- Gather and interpret insights about the target audience to shape creative direction
- Supervise creative testing and iteration processes, optimizing output based on performance metrics and engagement data
- Stay up-to-date with trends in mobile gaming, user acquisition, and advertising to ensure the creative projects remains fresh, relevant, and performance-driven
You should
- Have 2–3 years of experience in performance marketing roles such as Creative Producer, Creative Strategist, Creative Performance Specialist, Senior ASO Manager, or a similar position
- Demonstrate strong leadership abilities, with experience managing and guiding teams of creatives, including video, design, and playable ad leads
- Have a proven ability to develop and execute comprehensive creative strategies across multiple marketing channels
- Possess a deep understanding of key metrics (e.g., CTR, IR, IPM) and the ability to analyze creative test results to make data-driven decisions
- Have a proven track record of managing and prioritizing multiple high-impact projects simultaneously, ensuring timely and high-quality execution from start to finish
- Be highly collaborative, able to work seamlessly with ASO specialists, UA and Publishing teams
- Have experience in mentoring and developing team members, fostering creativity, and ensuring team growth while meeting business objectives
We offer
- Dive into the exciting worlds of game development, mobile marketing, and project management. There’s always something new to learn, and we’re here to support your growth!
- Enjoy the best of both worlds with our hybrid model—spend 3 days collaborating with the team at the office, and 2 days working from the comfort of your home, a cozy café, beach or wherever you feel most creative!
- We’re all about growth! We provide you with the tools and opportunities to develop your career and explore new roles within the company
- When the company succeeds, so do you! Share in the profits and celebrate our wins together
- We know rest is important, so we offer additional vacation days to recharge and stay inspired
- Your health matters to us! Enjoy comprehensive health care insurance to keep you feeling your best
- Join a super friendly and collaborative team that knows how to have fun, both in and out of work. Expect epic parties, game nights, and memorable team events!
- Your monthly salary will be between 2500 - 4000 EUR (gross), depending on your level of experience
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