CRM Platform Lead (Fixed Term Contract)

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

Warner Bros. Discovery seeks a CRM Platform Lead for Max – APAC. This manager plays an integral, cross-functional role within the Max Martech team.  As part of the Max global rollout, you will serve as the point of contact to work with the APAC marketing team to implement the central marketing tech stack, tools and capabilities to drive Acquisition and support Lifecycle Marketing efforts.  You will work closely with the APAC team to define marketing communications and data use cases, building these requirements into the stack.  You will design scalable solutions, collect and provide best practices, and share learnings, frameworks, and processes that can also be adopted globally. 

Your Role Accountabilities...

• Work with regional Marketing and CRM teams, Product and Technology to scale the marketing tech stack and capabilities to align with APAC CRM requirements.

• Provide solutions, thought leadership, and platform and process support for CRM technology tools

• Identify and document Acquisition and Lifecycle marketing activation and data needs in in the APAC region

• Stay closely aligned with the central ManTech and Data teams to develop repeatable, scalable solutions, including platform feature enhancements and data segmentation enablement

• Manage vendor relationships for proper client support and needs

Qualifications & Experience

• Bachelor’s Degree in Business, Finance, Marketing, Math or related field is required

• 5+ years of experience in marketing technology or data product management.

• Experience working with CRM and cross-channel messaging tools, preferably Braze, Airship, Adobe, or Salesforce Marketing Cloud. Email channel experience required. Push, In-App, and SMS are a plus.

• Proficiency in creating/building data-driven marketing campaigns and/or journeys. 

• Demonstrated ability to translate business and platform requirements into marketing campaigns.

• Demonstrated ability to manage and maintain cross-functional relationships (Marketing, Product, Engineering) as well as external vendors and suppliers.

• Must be able to prioritize and manage multiple projects and timelines.

• Experience in working with international markets and multiple cross functional teams.

• Experience implementing CRM and/or cross-channel marketing platforms a plus.

• Fluent in English.

Nice To Haves

• Proficiency with SQL is a plus.

• Experience in Direct to Consumer business.  Subscription and lifecycle marketing is a plus.

Please note that the employment for this position will be payrolled through an external agency vendor. Successful candidates will be employed by our appointed agency and assigned to work with us. This arrangement ensures that payroll and employment-related services are managed by our trusted partner, allowing us to focus on providing a productive and supportive work environment for our team.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at   along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

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