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Data Analyst, Digital Media Strategy & Analytics

1 Hour ago • 2 Years + • Data Analyst • $82,000 PA - $109,800 PA

Job Summary

Job Description

The Digital Media Strategy & Analytics team at Disney Entertainment seeks a Data Analyst to maximize growth and monetization of digital properties across ABC News, GMA, and 20/20. This role involves real-time insights, strategy development for platform operations and audience development, and driving monetization initiatives in FAST channels, podcasts, and eCommerce. The Analyst will be embedded with ABC News, supporting business, content, and product groups through ad-hoc analyses, reporting, data aggregation, presentations, and strategic guidance. The ideal candidate will possess strong analytical, visualization, and storytelling skills, thriving in a fast-paced environment and transforming data into actionable insights for executive readouts.
Must have:
  • 2+ years digital analytics experience
  • Experience with Looker/Tableau, Adobe Analytics
  • Proficiency in Excel and PowerPoint
  • Excellent communication and storytelling skills
  • Ability to analyze data and provide insights
  • Experience with large datasets
Good to have:
  • Experience with matrixed organizations
  • Modeling and forecasting experience
  • Data language proficiency (R, Python, SQL)
  • Direct media experience

Job Details

Job Summary:

The Digital Media Strategy & Analytics team, part of Disney Entertainment (DE) News & Networks, is responsible for maximizing the growth, optimization, and monetization of the digital properties across News, inclusive of web, mobile app and CTV endpoints for ABC News, Good Morning America, 20/20 and other programming. In addition to driving real-time insights and strategies to fuel day-to-day platform operations and audience development on O&O, Socials and third party distributed endpoints, our team drives incremental monetization initiatives across the News business such as expansion in Free Ad-Supported Television (FAST) channels, Audio Podcasts, and eCommerce in partnership with broadcast and digital teams across our portfolio of daily shows.

This Analyst position sits within an operational analytics team, reporting into a Sr. Manager, and will be embedded with ABC News to support stakeholders throughout Business, Content, and Product groups. 

The role requires a capable insights professional with a passion for storytelling and audience development to work across Digital, Streaming, Audio, and Distributed/Social platforms.  The Analyst will be heavily involved in business workflows through ad-hoc analyses and regular reporting, data aggregation, presentations, and strategic guidance to help ABC News brands grow and evolve.  Early presentation work will entail first pass narratives and materials for executive readouts that may place the analyst in highly visible scenarios.

The ideal candidate will be a self-starter with a desire to understand and influence product behaviors, engagement patterns, and content trends.  Must love problem solving, have strong visualization/storytelling skills, thrive in a fast-paced environment, and be capable of transforming data into actionable insights and learnings. 

Basic Qualifications:

  • 2+ years relevant paid work experience in digital analytics/research, audience development, or content.

  • Experience with varied data sources & visualization tools (Looker, Tableau, etc.)

  • Proficiency with Adobe Analytics or similar, Microsoft Excel, and slide-based tools (e.g., PowerPoint, Google Slides)

  • Candidates must reside within a reasonable commuting distance to the New York office. This position requires attendance onsite for at least four days per week.

  • Excellent communicator with strong storytelling and research skills.

  • Ability to distill complex and conversational questions into analytical frameworks

  • Experience with large first and third-party datasets

  • Familiarity with a data language (R, Python, SPSS, SQL, etc.) a big plus.

  • Experience in a fast-paced professional environment.

Preferred Qualifications:

  • Experience with matrixed organizations

  • Exposure to light modeling and forecasting

  • Internship experience & college coursework related to data analysis

  • Direct media experience also a plus

Required Education:

  • Bachelor’s degree, preferably in a hard science or with a media/research focus


The hiring range for this position in New York, NY is $82,000 to $109,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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