Digital Campaign Management Specialist (m/w/d)

3 Months ago • All levels • Campaign Management

Job Summary

Job Description

The Digital Campaign Management Specialist role within Disney Advertising's Digital Operations & Client Services team in Munich, Germany, involves managing digital ad campaigns across Disney platforms (including Disney+ with ads) for Germany, Austria, and Switzerland. Responsibilities include campaign configuration and management using various ad tech tools, KPI monitoring and optimization, reporting, building relationships with media agencies and advertisers, advising the sales team on digital strategies, and identifying new business opportunities. The role requires close collaboration with international colleagues and a primary work location in Munich (4 days/week).
Must have:
  • Ad-server (Google Ad Manager) expertise
  • Programmatic buying/selling platform experience (DSPs, SSPs)
  • Digital ad operations/campaign management experience
  • Data privacy knowledge (GDPR)
  • Strong analytical & communication skills
  • Advanced MS Office skills (Excel, PowerPoint)
  • Fluent German and English
Good to have:
  • Experience in the streaming industry

Job Details

Job Summary:

Die Position Digital Campaign Management Specialist ist Teil des Digital Operations & Client Services Teams innerhalb der Disney Advertising Organisation mit Sitz in München. Das Team verantwortet die reibungslose Umsetzung digitaler Werbekampagnen auf verschiedenen Plattformen der Walt Disney Company und deren Ausspielung im Ad Server für Deutschland, Österreich und Schweiz. Dabei arbeitet es eng mit unseren Kunden und Partnern zusammen und fungiert als zentraler Ansprechpartner für das Verkaufsteam und berät es in allen digitalen Belangen.

Wir erwarten eine Bereitschaft, primär (4 Tage) aus unserem Münchener Büro zu arbeiten.

Zu den Aufgaben gehören im Wesentlichen:

  • Konfiguration und Management digitaler Werbekampagnen für unsere Kunden mit verschiedenen Ad Tech Tools auf den digitalen Plattformen der Walt Disney Company (u. a. Disney+ Standard mit Werbung)

  • Kampagnenbezogenes KPI Monitoring und Optimierung sowie entsprechende Reportings

  • Kontinuierlicher Auf- und Ausbau von Geschäftsbeziehungen mit bestehenden und neuen Partnern, insbesondere mit Mediaagenturen, Werbetreibenden und Tech-Partnern

  • Beratung & Unterstützung des Verkaufsteams in der Konzeption digitaler Kampagnen und Beratung in Bezug auf Produkt- und Marktentwicklungen

  • Kontinuierliche Bewertung von Marktentwicklungen, um neue Geschäftsmöglichkeiten und potenzielle Risiken zu erkennen

  • Enge Zusammenarbeit mit internationalen Disney-Kollegen, um lokale Bedürfnisse mit internationalen Richtlinien und Entwicklungen in Einklang zu bringen

Erforderliche Fähigkeiten und Erfahrungen:

  • Hochschulabschluss und einschlägige Berufserfahrung im Bereich Digital Ad Operations / Kampagnenmanagement (vorzugsweise im Streaming Bereich)

  • Umfassende Kenntnisse in der Arbeit mit Ad-Servern (vorzugsweise Google Ad Manager) und programmatischen Einkaufs- und Verkaufsplattformen wie DSPs und SSPs

  • Vertraut mit dem Ad-Tech-Ökosystem und der Medienbranche im Allgemeinen

  • Erfahrung im Umgang mit relevanten Datenschutzvorschriften (insbesondere DSGVO)

  • Ausgeprägtes kaufmännisches Verständnis

  • Überdurchschnittliche analytische und kommunikative Fähigkeiten, ausgeprägte Problemlösungsfähigkeiten

  • Strukturierte und eigenverantwortliche Arbeitsweise

  • Fortgeschrittene Kenntnisse in MS Office, insbesondere Excel und PowerPoint

  • Sehr gute Sprachkenntnisse in Deutsch und Englisch

Unsere Unternehmenskultur ist von Diversität und Vielfalt geprägt. Daher berücksichtigen wir alle Bewerbungen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung, Behinderung, Alter, sexueller Orientierung und Identität.

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

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