Director, Yield and Programmatic Strategy

Description

• Combine data analysis, technical expertise, and client feedback to build optimization strategies and provide solutions for sophisticated campaigns to meet client objectives
• Establish strategic direction to support programmatic monetization growth of our evolving digital properties.
• Be the resident guide on all forms of targeting and assist in training sales and operations teams in understanding, selling and implementing targeting in all campaigns.
• Work with leadership across all departments as a programmatic subject matter expert and liaison on projects, processes, systems, workflows, and standard methodologies.
• Identify, recommend and implement tools and systems that will improve overall advertising operations and increase both direct & programmatic yield.
• Apply analytics and insights to monitor and optimize revenue and yield across the network.
• Responsible for analytics setup, reporting, delivering insights that drive program strategy and optimize across dimensions
• Use deep knowledge of the programmatic landscape and vendors to build industry relationships and be proficient on innovative technologies.
• Collaborate internally as well as with clients, agencies and vendors to answer technical and strategic campaign questions.
• Triage and handle critical issue requests on all pre-production and live campaigns using various platforms and debugging tools.
• Lead all aspects of the campaign QA process, support the development of process standards and train team members.
• Support month-end close reconciliation functions for 1st Party Direct campaigns.
• Recommend, develop, and implement key performance indicators to improve internal & client business results

• 5+ years of experience in yield, campaign management, data analytics, programmatic operations, 2+ in a managerial role
• Fluent in SSPs (Google Ad Exchange, Magnite, OpenX, etc) & DSPs (TTD & DV360 preferred)
• Experience/knowledge of digital advertising metrics, analytics setup and reporting. (Google AdManager, STAQ, BURT, DOMO etc.)
• Strong leadership skills: ability to set and communicate goals, measure accomplishments, hold team accountable, and give useful feedback
• Ability to interpret campaign performance with regards to programmatic variables, and implement informed optimizations to achieve CPA, ROAS, or awareness goals
• The ability to translate day to day happenings and plans into impacts on business growth to a C-level audience
• Tactical execution & troubleshooting experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
• Excellent project management and interpersonal skills
• Knowledge of mobile/video/audio ad serving, programmatic demand sources and overall landscape strongly preferred
• Flexible and able to meet urgent requests

• Work Schedule: 40 hours per week, M-F. Due to this role being at the Director level, there may be a need to work extended hours and weekends from time to time. 
  
• Travel Requirements: No travel is required for this role, but there may be opportunities to travel to other Ziff Davis office locations to collaborate with team members around the US and the globe. 
• Physical Requirements: This role involves standard computer and office based activities, including extended periods of sitting, standing, and working at a computer.
• Work Model: This role is expected to work a hybrid schedule, working remotely from home and out of our Los Angeles office.

• You’ll make an impact. We reach 490MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
• We’ve got a big presence, but a small team.
• We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
• We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.