Game Marketing Lead

Overview

Forbes’ Top 30 Companies for Remote Jobs in 2023 & 2024

Work From Anywhere

You will: Drive the promotion and growth of our PC and mobile games.

Must have: Proven track record of successfully promoting and scaling PC and mobile games, with the ability to project revenue and profit and deliver measurable results.

Who We Are | What We Do

At Yodo1, we simplify mobile game growth.

With billions of downloads across our portfolio, Yodo1 is a partner for mobile game growth at every stage—from helping developers monetize their first game to bringing iconic brands into major mobile titles.

Taking over a decade of experience publishing and growing games like Crossy Road, Rodeo Stampede, and Ski Safari into global hits, we provide products and services that range from helping new arrivals to the app store optimize ad revenue, driving a 50x player increase for games such as Animal Revolt Battle Simulator, and bringing iconic IP from companies like Hasbro, Paramount, Legendary, and MGA to globally-recognized studios the likes of Rivergame, Candivore, 37Games, and more.

We love games, we play games, we grow games.

What We Believe | How We Work

We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games.

We believe you know when and where you do your best work. We are fully remote by design and we WFA: Work From Anywhere. We don’t impose hours or limit time off.

We are driven by performance and we experiment often. We care about impact, not titles.

Who We’re Looking For

We are hiring a Game Marketing Lead to amplify our PC and mobile games’ online presence, engage with our community, and create captivating content that leaves a lasting impact.

You are:

• Focused on impact. You understand the 80/20 rule and focus on activities that matter.

• Performance-driven and growth-oriented. You have an intrinsic will to succeed while unafraid to try, fail, and learn by experimenting with new approaches and testing ideas.

• Cooperative. You help others succeed; you give and receive feedback well.

• Relentlessly curious. You ask questions.

• Humble. You ask for help; you are quick to admit and learn from your mistakes.

• SMART. You work and communicate in ways that are Specific, Measurable, Actionable, Relevant, and Time-bound.

What We Expect

You will:

• Develop and execute marketing strategies to promote and scale our current and upcoming PC and mobile games, driving game sales, engagement, and revenue growth.

• Own performance marketing and analytics, tracking key KPIs, optimizing campaigns, and projecting revenue and profit from marketing efforts.

• Lead community-building initiatives by engaging players across social media, Discord, events, and gaming forums to foster long-term retention and brand loyalty

• Collaborate with cross-functional teams, including product, user acquisition, and publishing, to align marketing strategies with business goals.

• Manage influencer and PR campaigns, leveraging partnerships with content creators, streamers, and media outlets to maximize game visibility.

• Optimize store presence and conversion rates on Steam, App Store, and Google Play through ASO, creative testing, and strategic promotions.

You must have:

• Proven track record of successfully marketing and scaling PC and mobile games, with measurable impact on user growth and revenue.

• Strong analytical skills, with the ability to project and optimize revenue, profit, and marketing ROI through data-driven decision-making.

• Experience with community-driven growth, leveraging influencers, social media, and player engagement to maximize organic reach.

• Deep understanding of gaming market trends, player behavior, and effective go-to-market strategies for PC and mobile games.

You might have:

• Experience with marketing automation and AI-driven tools to optimize campaign performance and player engagement.

• Familiarity with international markets and localization strategies to maximize global reach and revenue potential.

• Chinese speaking skills

What We Offer

Compensation. We pay based on qualifications, experience, and fit for the role. We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program.

Growth. We offer an environment where you will have the trust and freedom to try, fail, learn fast, and make a real impact while accelerating your career, and where anyone with a great idea can pitch it directly to our management team.

WFA. Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off.

Community. Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done.

Ready to change the game for mobile game developers and build your career from anywhere?