Game Marketing Lead

5 Months ago • 5 Years + • Marketing

Job Summary

Job Description

As Game Marketing Lead at Yodo1, you'll drive the promotion and growth of PC and mobile games, focusing on increasing sales, engagement, and revenue. Responsibilities include developing and executing marketing strategies, managing performance marketing and analytics, leading community-building initiatives, collaborating with cross-functional teams, and managing influencer and PR campaigns. You'll optimize store presence and conversion rates across platforms like Steam, App Store, and Google Play. Success requires a proven track record of marketing and scaling PC and mobile games, strong analytical skills, experience with community-driven growth, and a deep understanding of gaming market trends. The role demands data-driven decision-making and impactful marketing strategies.
Must have:
  • Proven track record of successfully marketing and scaling PC and mobile games.
  • Strong analytical skills with ability to project and optimize revenue and marketing ROI.
  • Experience with community-driven growth leveraging influencers and social media.
Good to have:
  • Experience with marketing automation and AI-driven tools.
  • Familiarity with international markets and localization strategies.
  • Chinese speaking skills
Perks:
  • Work from anywhere globally
  • Flexible hours and unlimited paid time off
  • Annual bonus program
  • Device/equipment allowance
  • Paid in currency of choice

Job Details

Overview

Forbes’ Top 30 Companies for Remote Jobs in 2023 & 2024

Work From Anywhere

You will: Drive the promotion and growth of our PC and mobile games.

Must have: Proven track record of successfully promoting and scaling PC and mobile games, with the ability to project revenue and profit and deliver measurable results.

Who We Are | What We Do

At Yodo1, we simplify mobile game growth.

With billions of downloads across our portfolio, Yodo1 is a partner for mobile game growth at every stage—from helping developers monetize their first game to bringing iconic brands into major mobile titles.

Taking over a decade of experience publishing and growing games like Crossy Road, Rodeo Stampede, and Ski Safari into global hits, we provide products and services that range from helping new arrivals to the app store optimize ad revenue, driving a 50x player increase for games such as Animal Revolt Battle Simulator, and bringing iconic IP from companies like Hasbro, Paramount, Legendary, and MGA to globally-recognized studios the likes of Rivergame, Candivore, 37Games, and more.

We love games, we play games, we grow games.

What We Believe | How We Work

We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games.

We believe you know when and where you do your best work. We are fully remote by design and we WFA: Work From Anywhere. We don’t impose hours or limit time off.

We are driven by performance and we experiment often. We care about impact, not titles.

Who We’re Looking For

We are hiring a Game Marketing Lead to amplify our PC and mobile games’ online presence, engage with our community, and create captivating content that leaves a lasting impact.

You are:

  • Focused on impact. You understand the 80/20 rule and focus on activities that matter.

  • Performance-driven and growth-oriented. You have an intrinsic will to succeed while unafraid to try, fail, and learn by experimenting with new approaches and testing ideas.

  • Cooperative. You help others succeed; you give and receive feedback well.

  • Relentlessly curious. You ask questions.

  • Humble. You ask for help; you are quick to admit and learn from your mistakes.

  • SMART. You work and communicate in ways that are Specific, Measurable, Actionable, Relevant, and Time-bound.

What We Expect

You will:

  • Develop and execute marketing strategies to promote and scale our current and upcoming PC and mobile games, driving game sales, engagement, and revenue growth.

  • Own performance marketing and analytics, tracking key KPIs, optimizing campaigns, and projecting revenue and profit from marketing efforts.

  • Lead community-building initiatives by engaging players across social media, Discord, events, and gaming forums to foster long-term retention and brand loyalty

  • Collaborate with cross-functional teams, including product, user acquisition, and publishing, to align marketing strategies with business goals.

  • Manage influencer and PR campaigns, leveraging partnerships with content creators, streamers, and media outlets to maximize game visibility.

  • Optimize store presence and conversion rates on Steam, App Store, and Google Play through ASO, creative testing, and strategic promotions.

You must have:

  • Proven track record of successfully marketing and scaling PC and mobile games, with measurable impact on user growth and revenue.

  • Strong analytical skills, with the ability to project and optimize revenue, profit, and marketing ROI through data-driven decision-making.

  • Experience with community-driven growth, leveraging influencers, social media, and player engagement to maximize organic reach.

  • Deep understanding of gaming market trends, player behavior, and effective go-to-market strategies for PC and mobile games.

You might have:

  • Experience with marketing automation and AI-driven tools to optimize campaign performance and player engagement.

  • Familiarity with international markets and localization strategies to maximize global reach and revenue potential.

  • Chinese speaking skills

What We Offer

Compensation. We pay based on qualifications, experience, and fit for the role. We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program.

Growth. We offer an environment where you will have the trust and freedom to try, fail, learn fast, and make a real impact while accelerating your career, and where anyone with a great idea can pitch it directly to our management team.

WFA. Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off.

Community. Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done.

Ready to change the game for mobile game developers and build your career from anywhere?

Similar Jobs

Axel springer - Concepter*in (m/w/d)

Axel springer

Berlin, Berlin, Germany (On-Site)
1 Month ago
Phantom FX - Junior Production Coordinator

Phantom FX

Mumbai, Maharashtra, India (On-Site)
1 Month ago
Tesla - Area Parts Supervisor

Tesla

Italy (On-Site)
4 Months ago
Ethos Life - Customer Support Manager

Ethos Life

Bengaluru, Karnataka, India (On-Site)
2 Months ago
VeVe - Event Coordinator

VeVe

(Remote)
1 Month ago
Epic Games - Senior Director, Player Growth & Lifecycle Marketing

Epic Games

Cary, North Carolina, United States (On-Site)
2 Months ago
Zscaler - Regional Marketing Manager

Zscaler

United States (Remote)
1 Month ago
CyberArk - Regional Marketing Manager

CyberArk

United States (On-Site)
1 Month ago
Milestone - Channel Marketing Manager

Milestone

Dubai, Dubai, United Arab Emirates (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Dave Ramsey - Senior Product Designer

Dave Ramsey

Franklin, Tennessee, United States (On-Site)
2 Weeks ago
Star schema - Pizza Maker/Crew Member

Star schema

Portland, Tennessee, United States (On-Site)
1 Week ago
bytedance - Software Engineer Intern

bytedance

San Jose, California, United States (On-Site)
1 Month ago
sofar sounds - Booker

sofar sounds

Los Angeles, California, United States (On-Site)
3 Weeks ago
xogar games - Founders Office Executive

xogar games

Bengaluru, Karnataka, India (On-Site)
9 Months ago
Trend Micro - (Sr.) Cloud Backend Engineer

Trend Micro

Taipei City, Taiwan (On-Site)
9 Months ago
Alation - Senior Privacy Specialist

Alation

Chennai, Tamil Nadu, India (Hybrid)
2 Months ago
zeta - Sr. Associate Process & Compliance

zeta

Bengaluru, Karnataka, India (On-Site)
8 Months ago
zeta - Release Train Engineer (Analytics)

zeta

Bengaluru, Karnataka, India (On-Site)
2 Months ago
London stock Exchange - LSEG Pricing Services - Support Lead

London stock Exchange

New York, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in undefined

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Marketing Jobs

Nintendo - Intern European Marketing

Nintendo

Frankfurt Am Main, Hessen, Germany (On-Site)
9 Months ago
Mindtickle - Marketo Marketing Senior Associate

Mindtickle

Pune, Maharashtra, India (Hybrid)
2 Months ago
panteon games - Marketing Artist

panteon games

Ankara, Ankara, Türkiye (On-Site)
1 Month ago
Gigamon - Sr. Marketing Specialist

Gigamon

Singapore (Hybrid)
1 Month ago
SciPlay - Marketing BI Developer

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
3 Months ago
Tencent - Marketing PMO

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
The Walt Disney Company - Marketing Studio & Brand and Franchise Marketing Intern

The Walt Disney Company

Paris, Île-de-France, France (On-Site)
2 Months ago
Penrose studios - Director of Marketing

Penrose studios

San Francisco, California, United States (On-Site)
4 Years ago
Dentsu - Marketing Manager (Fixed Term Contract)

Dentsu

Helsinki, Uusimaa, Finland (On-Site)
2 Weeks ago
bytedance - Lark APAC Partnerships & Scale-Ups Marketing Intern

bytedance

Singapore (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

We love games, we play games, we grow games—from anywhere in the world. Will you add the next country to our map? DO YOU WANT TO WORK WITH US?We Want to Meet You! Our recruiters are always searching for top talent to help us build and deliver the future of mobile game growth to studios and brands around the world.
View All Jobs

Get notified when new jobs are added by Yodo1

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug