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Global Activation Lead, Customer and Business Intelligence, Go-To-Market

Georgia, United States (On-site)

Global Activation Lead, Customer and Business Intelligence, Go-To-Market

1 Hour ago • 4-10 Years • Business Development

About the job

3 skills required for this role

Add these skills to join the top 1% applicants for this job

business-intelligence

business-strategy

cross-functional

Job Description

This Global Activation Lead role within Google's Go-to-Market Operations focuses on leveraging customer and market insights to drive the growth of Google's online advertising businesses. You'll collaborate with various teams (Global Business, Marketing, Product) to develop and execute activation strategies, creating data-driven communications and presentations for executives and stakeholders. Responsibilities include analyzing industry trends, prioritizing opportunities, and ensuring alignment across multiple teams. The role requires strong analytical, communication, and cross-functional collaboration skills, with a focus on translating complex data insights into actionable strategies to increase awareness and adoption of internal data.

Must have:

Bachelor's degree or equivalent experience
6 years experience in consulting, sales, strategy, or finance (or 4 years with advanced degree)
Understanding of Google's Ads products
Cross-functional collaboration and influence
Excellent communication (written and verbal)
Develop global activation strategies
Data analysis and insights creation

Good to have:

2 years experience in advertising, consultative sales, or digital media
2 years experience in complex data sets, modeling, and reporting

Perks:

Bonus
Equity
Benefits

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
6 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 4 years of experience with an advanced degree.

Preferred qualifications:

2 years of experience in advertising, consultative sales, business development, or a digital media environment.
2 years of experience creating complex data sets, data modeling, and reporting.
Understanding of ads business across Google's product suite (e.g., Search, Performance Max, Shopping, Display, YouTube, Apps, Measurement, etc).
Understanding, framing and solving ambiguous problems, with the ability to drive impact on top strategic initiatives.
Ability to develop cross-functional relationships and influence partner teams and leveraging both quantitative and qualitative insights.
Excellent written and verbal communication skills, including story lining at the project level.

About the job

In this role, you will be part of the Go-to-Market Operations organization that provides insightful review, perspective and direction on the business strategy and operating performance of Google’s global online advertising businesses. You will engage on mission critical projects and work streams that impact multiple areas of Google’s business. You will partner to counterparts embedded business lines and executives across Google’s business organization.

You will drive business strategy and bring advertiser and industry intelligence to ads leaders across the Product, Marketing and Global Business organizations and drive strategic initiatives to increase awareness and adoption of internal customer, market and industry data analysis and insights across a broad set of cross-functional stakeholders.

You will amplify the impact of our data and insights through strategic communications plans, stakeholder engagement and integration in key business initiatives, marketing narratives and business workflows. You will identify, analyze and prioritize opportunities and channels for insights activation, develop an activation roadmap, and influence to secure executive buy-in on your recommendations. You will infuse key learnings back into the Customer and Business Intelligence team to continually optimize and evolve our strategy, focus and execution in anticipation of changing market and customer needs.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

The US base salary range for this full-time position is $142,000-$211,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

Develop global activation strategies to increase awareness and actionability of customer and market insights in support of the Global Business Organization's growth drivers and business plan.
Collaborate with Global Business, Marketing and Product organizations to drive cross-functional sponsorship and alignment on activation plans and act as a subject matter expert of the ads industry and communicate latest industry trends and customer insights to executives and key stakeholders.
Drive activation strategy development and execution (e.g.,project planning, milestones, pilots/success metrics, and governance).
Create and deliver written communications and presentations tailored to audience levels in support of strategic recommendations and implementation considerations.
Conduct analyses and research, both quantitative and qualitative, in support of strategic recommendations to increase activation of data and insights.

View Full Job Description

$142.0K - $211.0K/yr (Outscal est.)

$176.5K/yr avg.

Atlanta, Georgia, United States

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.