Growth Manager

For over a decade, Tangelo Games has been dedicated to creating a positive impact through gaming. We’re a passionate team of gamers and developers who go beyond building games—we foster meaningful connections, both among players and within our team.

Our commitment to cultivating an outstanding workplace culture has earned us recognition as a Best Place to Work. Now, we’re looking for a Growth Manager to join our team and take our user acquisition efforts, both organic and paid, to the next level.

As our Growth Manager, you will define and execute data-driven strategies across various acquisition channels and main stores, ensuring they deliver a strong return on investment (ROI). You will report directly to our Marketing Director and play a key role in scaling our games across multiple markets.

Your Mission

• Develop and execute data-driven user acquisition (UA) strategies across multiple channels (paid, organic, referral, etc.).
• Manage and optimize performance marketing campaigns (Meta, Google Ads, TikTok, ASA, DSPs) to maximize ROAS.
• Conduct A/B testing on creatives, ad copy, and landing pages to improve conversion rates.
• Own the ASO strategy, including keyword optimization, metadata updates, and A/B testing of app store assets (icons, screenshots, videos).
• CSL and CPP strategy.
• Monitor and analyze key UA & ASO performance metrics (CPI, LTV, CVR, retention, downloads, organic uplift).
• Collaborate with the Art Team to create engaging ad creatives and app store assets.
• Work closely with BI/data teams to develop dashboards, reports, and insights to inform decision-making.
• Implement automation tools and processes to enhance campaign efficiency and scalability.
• Stay up to date with the latest trends, tools, and best practices in mobile growth, ASO, and paid acquisition.
• Conduct competitive research and market analysis to identify new growth opportunities.
• Manage relationships with ad networks, agencies, and other UA/ASO partners.

Your Profile

• 3+ years of hands-on experience managing user acquisition campaigns across Facebook, Google Ads, or other major ad networks, preferably in the gaming industry.
• Strong experience in App Store Optimization (ASO), including keyword research, metadata optimization, A/B testing for creatives, and conversion rate optimization.
• In-depth understanding of ranking algorithms, user behavior trends, and best practices for organic growth on both the Apple App Store and Google Play Store.
• Deep knowledge of platform-specific marketing opportunities, including Apple’s Search Ads, in-app events, featuring opportunities, and Google Play’s promotional strategies.
• Proven track record in managing digital media budgets and achieving key performance targets, including ad spend efficiency, revenue growth, and other critical KPIs.
• Expertise in app install campaigns and performance measurement tools such as AppsFlyer, Adjust, or Google Analytics is a plus.
• Familiarity with Tableau for data visualization and reporting.
• Experience with AdMon is a plus.
• Good level of English for effective communication; Spanish is a plus.

What We Offer

📍 Work Location: Candidates must reside in Spain. We offer remote work across Spain and a hybrid model in our Barcelona HQ.
⏰ Flexibility: Enjoy a flexible schedule to support work-life balance.
📚 Annual Training Budget: Invest in your growth with a dedicated budget for professional development.
🌈 Diverse & Inclusive Team: We champion gender equality and inclusion, valuing unique perspectives.
🎉 Team-Building Events: Engage in fun activities that strengthen our team spirit.
🏢 Well-Equipped HQ: A modern workspace with a stocked kitchen, beer tap, ping pong table, and e-scooter parking.
🎂 Paid Birthday Leave: Enjoy a paid day off on your birthday!

A Sneak Peek into Our Culture

🤝 We Put Community First – We prioritize both our players and our team.
🎮 We Own the Game – Every project is ours to drive and improve.
💪 Challenge is in Our DNA – We embrace and thrive on challenges.
🤝 We Play as a Team – Collaboration is at the heart of what we do.
🧠 We Think Long-Term – We make pragmatic decisions with lasting impact.

Ready to level up your career? Join us and be part of something bigger. 🚀