Lifecycle Marketing Manager - Olympic & Paralympic Games

5 Days ago • 3-5 Years • Marketing • $73,500 PA - $98,000 PA

Job Summary

Job Description

The Lifecycle Marketing Manager will support the development, execution, and optimization of CRM strategies for the Olympic and Paralympic Hospitality program. Responsibilities include creating and implementing personalized marketing campaigns across multiple channels (email, SMS, app, direct mail), leveraging customer data and analytics for audience segmentation, designing and optimizing customer journeys, managing marketing automation tools, conducting A/B testing, and reporting on campaign performance. The role requires close collaboration with cross-functional teams and the direct sales team to drive awareness and B2B leads. The ideal candidate will have 3-5 years of experience in lifecycle or CRM marketing, preferably in sports, hospitality, or events, with experience in large-scale sporting events and a strong understanding of customer segmentation, personalization, and journey mapping.
Must have:
  • 3-5 years lifecycle marketing experience
  • Experience with large-scale events
  • CRM platform proficiency (Salesforce preferred)
  • Data analysis and reporting skills
  • Campaign development and execution
  • Customer journey optimization
Good to have:
  • Experience in sports/hospitality
  • Exceptional communication skills
  • Strong relationship-building skills
  • Creative problem-solving skills

Job Details

Who We Are: 

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

The Role and What You'll Do:

The Manager, Lifecycle Marketing will be responsible for supporting the development, execution, and optimization of CRM strategies to acquire and engage customers throughout their journey with the Olymplic and Paralympic Hospitality program. Additionally, this role needs to work to support the direct sales team in driving awareness and b2b leads. This role requires a strategic thinker with expertise in lifecycle marketing, exceptional analytical skills, and a passion for understanding the Olympic cultural phenomenon. The Manager will work closely with cross-functional teams to create personalized and impactful marketing campaigns that enhance the consumer experience and drive long-term loyalty.

  • Support the development, execution, and optimization of comprehensive lifecycle marketing strategies to engage and retain customers at every stage of their journey.
  • Assist in developing and implementing personalized campaigns across channels such as email, SMS, app, and direct mail.
  • Leverage customer data and analytics to segment audiences and craft targeted messaging that resonates with different customer segments.
  • Design and optimize customer journeys to enhance the overall customer experience and increase lifetime value.
  • Manage a calendar of lifecycle marketing activities, ensuring timely execution and alignment with overall marketing goals.
  • Monitor and report on the performance of lifecycle marketing campaigns, using data to drive continuous improvement and optimization.
  • Manage marketing automation tools and platforms to streamline and scale lifecycle marketing efforts.
  • Conduct regular A/B testing to identify the most effective strategies and tactics for customer engagement and retention.
  • Stay current with industry trends and best practices in lifecycle marketing to ensure the program remains innovative and competitive.
  • Work closely with the Senior Digital Director to support day-to-day operations.

You Have These:

  • Minimum of 3-5 years of experience in lifecycle or CRM marketing, preferably within the sports, hospitality, or events industries.
  • Experience working on large-scale sporting events or global marketing campaigns.
  • Proven track record of supporting and executing successful lifecycle marketing campaigns.
  • Basic understanding of customer segmentation, personalization, and journey mapping.
  • Proficiency with marketing automation tools and CRM platforms (Salesforce Marketing Cloud experience is extremely preferred).
  • Experience partnering with data analysts to build effective reports and dashboards that enable data-driven iteration.
  • Knowledge of emerging lifecycle marketing trends and technologies.
  • Project management skills, with the ability to manage multiple priorities and meet tight deadlines.
  • Ability to think strategically and execute tactically.

We'd Love If You Also Have These:

  • Exceptional communication and interpersonal skills.
  • Creative thinking and problem-solving skills.
  • Ability to work in a fast-paced and dynamic environment.
  • Strong relationship-building skills.
  • Ability to plan ahead to work closely with IOC and OCOG on CRM strategies and approval

Join us in enhancing the customer experience and driving significant revenue growth for the FIFA World Cup 26™ Official Olympic Games Hospitality program by leveraging your lifecycle marketing expertise. Apply today to be part of the excitement and history!

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience.  Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.


Hiring Range Minimum:

$73,500 annually

Hiring Range Maximum:

$98,000 annually

Similar Jobs

DEVOTEAM - IT Traineeship - DevOps I-Tech (Dutch speaking)

DEVOTEAM

Amsterdam, North Holland, Netherlands (On-Site)
5 Months ago
Vi - Finance Operations Manager

Vi

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
6 Days ago
Interface AI - BDR/SDR Manager

Interface AI

United States (Remote)
2 Weeks ago
Lead venture - Business Development Representative

Lead venture

Des Moines, Iowa, United States (On-Site)
5 Months ago
Logitech - Enterprise Account Manager, B2B

Logitech

Bangkok, Bangkok, Thailand (Hybrid)
5 Months ago
Warner Bros Games - VP, Brand Management and Product Marketing

Warner Bros Games

Burbank, California, United States (Hybrid)
1 Month ago
Windranger Labs - Product Marketing Manager

Windranger Labs

Apac, Northern Region, Uganda (Remote)
6 Days ago
Xsolla - Business Development Manager, Partner Network

Xsolla

Beijing, Beijing, China (On-Site)
3 Weeks ago
Canva - Senior Art Director LATAM (Brazil)

Canva

Rio De Janeiro, Brazil (Remote)
3 Weeks ago
PLAYSTUDIOS - Head of User Acquisition

PLAYSTUDIOS

Tel Aviv District, Israel (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Eleven Labs - Account Executive - United States

Eleven Labs

San Francisco, California, United States (Remote)
1 Week ago
CloudHire - Salesforce Developer L5/6 (Vlocity)

CloudHire

Mumbai, Maharashtra, India (Remote)
2 Weeks ago
Salesforce - Prime Named Account Executive - MuleSoft - Caribbean Countries

Salesforce

Florida, United States (Remote)
3 Weeks ago
Eleven Labs - Event Manager

Eleven Labs

San Francisco, California, United States (Remote)
6 Days ago
CloudHire - Salesforce Developer L5/6 (Vlocity)

CloudHire

Haryana, India (Remote)
2 Weeks ago
Next Level Business Services - Salesforce Technical Architect

Next Level Business Services

Los Angeles, California, United States (On-Site)
5 Months ago
Eleven Labs - Full-Stack Engineer (Back-End Leaning - Core)

Eleven Labs

United Kingdom (Remote)
5 Days ago
Meetelise - Sales Development Representative - Housing

Meetelise

New York, New York, United States (On-Site)
5 Months ago
The Walt Disney Company - Lead Software Engineer

The Walt Disney Company

Celebration, Florida, United States (On-Site)
1 Week ago
Crunchyroll - Customer Experience Operations Analyst

Crunchyroll

Dallas, Texas, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in New York, New York, United States

ByteDance - Backend Software Engineer Intern (Product RD and Infrastructure-Global E-Commerce)- 2025 Summer (BS/MS)

ByteDance

Seattle, Washington, United States (On-Site)
5 Months ago
Alpha Sense - Sales Development Representative

Alpha Sense

New York, New York, United States (Hybrid)
4 Months ago
ByteDance - Senior Software Developer, Routing & Emulation

ByteDance

Seattle, Washington, United States (On-Site)
1 Week ago
ByteDance - Research Scientist, AI Foundation

ByteDance

San Jose, California, United States (On-Site)
1 Week ago
Nintendo - Product Coordinator-Nintendo Stores

Nintendo

Redmond, Washington, United States (Hybrid)
3 Months ago
NVIDIA - Senior ASIC Power Integrity Engineer

NVIDIA

Massachusetts, United States (On-Site)
1 Month ago
Varonis  - Senior Legal Counsel

Varonis

United States (On-Site)
4 Months ago
Nintendo - Bilingual Communications Coordinator

Nintendo

Redmond, Washington, United States (Hybrid)
9 Months ago
Nintendo - Manufacturing Engineer II

Nintendo

Redmond, Washington, United States (Hybrid)
3 Months ago
ByteDance - Machine Learning Engineer, SMB

ByteDance

San Jose, California, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Kokotree - Marketing Interns

Kokotree

Wilmington, North Carolina, United States (On-Site)
4 Months ago
Headout - Head of Affiliate Partnerships

Headout

London, England, United Kingdom (On-Site)
3 Months ago
Nintendo - Associate CRM Marketing Analyst - Switch News

Nintendo

Redmond, Washington, United States (Hybrid)
1 Week ago
Assystems - PMO - Ingénieur Gestion de Projets/PMO H/F

Assystems

Nantes, Pays De La Loire, France (Hybrid)
5 Months ago
Assystems - Ingénieur d'étude électricité H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
5 Months ago
SEGA - Brand Marketing Manager

SEGA

(On-Site)
4 Days ago
Streamline Media Group  Inc  - Performance Marketing Specialist - Publishing

Streamline Media Group Inc

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
4 Months ago
Varonis  - Senior Product Marketing Manager

Varonis

United States (On-Site)
5 Months ago
Overwolf - Marketing Designer

Overwolf

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
5 Days ago
Atomic Cartoons - Director, Marketing and Brands

Atomic Cartoons

Los Angeles, California, United States (Hybrid)
1 Week ago

Get notifed when new similar jobs are uploaded

About The Company

On Location is a global leader in premium experiential hospitality. We offer official ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, Super Bowl, NCAA Final Four, New York Fashion Week and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of Endeavor, a global sports and entertainment company. On Location is an equal opportunity employer, committed to a inclusive workplace environment. Visit onlocationexp.com/careers to explore.

New York, New York, United States (Hybrid)

Dallas, Texas, United States (Hybrid)

Ohio, United States (Remote)

Raleigh, North Carolina, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

View All Jobs

Get notified when new jobs are added by On Location

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug