Agency Relationship Manager, Large Customer Sales

1 Month ago • 6-8 Years • Business Development

Job Summary

Job Description

This role involves managing relationships with major agency networks and the media agency ecosystem in Vietnam. Responsibilities include developing and executing agency partnership plans, negotiating commercial agreements, accelerating key account growth through a One Google Team approach, and leading agency stakeholders through industry-defining moments. The ideal candidate will have significant experience in digital advertising, consultative sales, or digital marketing, fluency in English and Vietnamese, and experience working with various agency sizes and executives. The role requires building rapport, establishing trust, and maintaining relationships with agency partners and key decision-makers. The candidate will also manage and grow Google's Statement of Work (SOW) and leverage Google's advertising products and platforms (e.g., Google Ads, DV360) to support clients.
Must have:
  • 8 years digital advertising experience or 6 with advanced degree
  • Fluent English & Vietnamese communication
  • Agency relationship management expertise
  • Negotiating & managing commercial agreements
  • Experience with Google Ads & DV360
Good to have:
  • Experience with Salesforce or similar CRM
  • Experience with B and C-level agency executives
  • Cross-functional collaboration skills

Job Details

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.
  • Ability to communicate in English and Vietnamese fluently in order to interact with Vietnam based clients and partners.

Preferred qualifications:

  • Experience working with agencies of different sizes and specializations.
  • Experience working with B and C-level agency executives and cross-functionally across all levels of management.
  • Experience with Google's advertising products and platforms (e.g., Google Ads, DV360) to promote and support.
  • Experience with tools like Salesforce or other client relationship management (CRM) platforms for managing relationships and tracking.
  • Ability to build rapport, establish trust, and maintain relationships with agency partners with excellent relationships with key decision-makers at agencies.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

The SEAS Agency Team exists to build agency partners' capabilities, win their love for Google and off the back of that, earn their advocacy for our platforms, in order to supercharge business growth and share-of-wallet gains within our increasingly engaged media landscape across SEA.

We do this by listening to them and building sustainable, mutually beneficial relationships and (commercial) partnerships with key media agencies, and designing impactful scaled programs to support them on our shared goals. We power up and deliver this work by building, developing and growing a dedicated team of media/agency-industry experts who are both strategic in goal and ambition, and also excellent in sales and operational execution.Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Own Google's relationship with the big agency networks and the media agency ecosystem in Vietnam as business leaders by developing and executing quality agency partnership plans, with an eye toward proactively co-developing agency capabilities grounded in Google products and platforms.
  • Negotiate and manage commercial agreements to grow or defend Google’s Statement of Work (SOW).
  • Accelerate key account growth by leading a One Google Team approach, partnering across internal stakeholders, including Country Manager, Industry Heads and Account Teams.
  • Lead Agency stakeholders through industry-defining moments (e.g., Privacy, Brand Safety, Winning in an AI driven world), be a trusted Subject Matter Expert for Agency Leaders.

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