Account Strategist, Mid-Market Sales
Job Summary
Job Description
- 5+ years experience in advertising/sales
- Client relationship management
- Data analysis & strategic planning
- C-level communication
- Google Ads knowledge
- Experience in media account management
- Digital marketing strategy execution
- Consultative selling techniques
5 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in advertising, consultative sales, business development, online media environment, or marketing role.
- Ability to travel up to 20% of the time as needed.
Preferred qualifications:
- Experience in advertising sales, media account management, and achieving goals to drive client growth.
- Experience working with and communicating with advertisers, agencies, or clients and influencing C-level stakeholders.
- Experience with consulting or digital marketing executing multi-quarter strategies.
- Knowledge of Google Ads and traditional and online marketing strategy and tactics.
- Ability to strategically assess and solve client needs via sales techniques, including questioning, objection handling, and to leverage data to uncover insights to support proposals and analyze impact.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
Responsibilities
- Manage a portfolio of businesses and develop an understanding of their business challenges, marketing objectives, and success metrics.
- Establish credibility with C-level clients and senior partner stakeholders, and serve as a trusted consultant to optimize and expand their advertising investment.
- Structure a joint strategy between Google and clients, and lead a cross-functional team within Google to collaborate on projects and drive client success.
- Understand business growth drivers and risks and create multi-quarter plans to achieve growth goals, through the presentation of Google advertising products/solutions that will help clients to meet their marketing objectives.
- Develop data-driven analyses and consultative recommendations that align with customer goals, and quantify high-impact opportunities with clear recommendations to present to customers.
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