Live Performance Specialist

2 Months ago • 3 Years + • Monetization

Job Summary

Job Description

The Live Performance Specialist at Ubisoft Shanghai will be responsible for defining, tracking, and monitoring key performance indicators (KPIs) related to in-game performance, monetization, and events. This role involves analyzing strategies, proposing optimizations for user activation and retention, building live strategy calendars, and designing engaging content and events. The specialist will also use data to fine-tune game economies, define dashboards, and collaborate with various teams (production, marketing, data) to ensure the game's success. Responsibilities include overseeing content and monetization features, providing strategic recommendations, coordinating marketing assets, and reporting progress to stakeholders.
Must have:
  • 3+ years experience in product management or game industry
  • Project management skills
  • Data analysis expertise (KPI improvement)
  • Knowledge of performance metrics and e-commerce
  • Excellent communication skills
Good to have:
  • Mobile casual game operations experience
  • Fluency in Chinese

Job Details

Company Description

Ubisoft’s19,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

Created in 1996, Ubisoft Shanghai studio, is a vibrant and exciting place where our 600+ talents get opportunities to either co-develop great AAA blockbuster games, create cutting-edge online games or produce fun mobile games.

To learn more, please visit: www.ubisoftgroup.com

Job Description

Under the Producer, you will :

  • Be Responsible for the definition, tracking, monitoring and health of the main brand KPIs:

            -   In game tracking

            -   Monetization

            -   Events and content road map

  • Continuously analyze current strategies and propose adjustments and new ways to optimize user activation and retention
  • Builds the live strategy and calendar, together with the brand marketing team, Business team, Associate Producer, External Studio and monitors its success.
  • Design, tune and execute the live content and events road map to achieve engagement and monetization targets
  • Use data to fine-tune and balance the game’s economy, providing economy analysis and drive metrics for revenue optimization
  • Define dashboards and statistics (along with data team) to evaluate the game’s performance on all networks/ platforms
  • Feed and oversee the production team (through the Associate Producer) in different phases of the production to help define the content and monetization features of the games
  • Provide enlightened recommendations to assist producer on strategic decisions or priorities
  • Supervise and coordinate marketing assets production with production team and marketing/communications team
  • Provide reports and weekly progress updates to all stakeholders

 

在制作人的领导下,您将负责:

  • 核心品牌KPI管理:制定、跟踪、监测并维护品牌关键绩效指标(KPI)的健康状态,包括:
    • 游戏内数据追踪
    • 变现能力
    • 活动与内容规划路线图
  • 策略优化:持续分析现有运营策略,提出调整建议与创新方案,优化用户激活与留存效果。
  • 实时运营规划:与品牌营销团队、商务团队、助理制作人及外部工作室协作,制定实时运营策略与日程表,并监督执行成效。
  • 内容与活动设计:设计、调整并执行实时内容与活动计划,确保达成用户参与度及变现目标。
  • 经济系统调优:基于数据分析优化游戏经济系统,提供经济模型分析并推动收益指标提升。
  • 数据看板搭建:协同数据团队定义数据看板及统计指标,评估游戏在全平台/渠道的表现。
  • 跨团队协作:通过助理制作人统筹生产团队,在开发各阶段明确游戏内容与变现功能需求。
  • 战略决策支持:为制作人提供前瞻性建议,协助制定战略决策与优先级规划。
  • 营销资源协调:监督并协调生产团队与市场/传播团队的营销素材制作。
  • 进度汇报:定期向所有相关方提交报告及每周进展更新。

Qualifications

  • BA/ BS degree
  • At least 3 years of Product Management or relevant experience in Game industry
  • Project management skills, particularly skilled at managing deliverables from diverse, cross-functional teams
  • Understanding data analysis theory, and able to improve monetization KPIs by analysis
  • Good knowledge of performance metrics, marketing tactics and e-commerce
  • Experience in mobile casual operations preferred
  • Fluent in Chinese communication
  • 教育背景:本科及以上学历。
  • 行业经验:至少3年产品管理或游戏行业相关经验。
  • 项目管理能力:擅长协调跨职能团队交付成果。
  • 数据分析能力:掌握数据分析方法论,能通过数据驱动提升变现KPI。
  • 专业知识:熟悉绩效指标、营销策略及电子商务逻辑。
  • 优先条件:具备派对休闲类手游运营经验者优先。

Additional Information

Why Ubisoft Shanghai?

Be a part of the most exciting and innovating video game company in China. Come to work in Shanghai, an amazing city renowned as “Paris of the East”.

Together with a team of multi-national professionals equipped with the cutting-edge technologies, you can be assured of an experience that is both aspirational and fulfilling.

By working in Shanghai studio, you will also be offered with an array of career development opportunities, an abundant training resources, and moreover, a stimulating and creative work environment.

If you’re looking for this kind of job opportunity, you’ll find it here at Ubisoft Shanghai.

Join us for an exciting adventure and make great games!

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About The Company

Ubisoft’s 21,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences.


Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. 


Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. 


If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.

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