Marketing Specialist

Company:

Mercer

Description:

We are seeking a talented individual to join our Marketing & Communication team at Mercer. This role can be based in Toronto or Montreal, and it is a hybrid role with a requirement of working at least three days a week in the office.

As a Marketing Specialist, you will develop, plan, design, and implement marketing programs for competitive services/solutions, targeting core B2B buyer hubs (Finance buyers that engage with Mercer for institutional investment, pension and financial wellness services/solutions). The ideal candidate will possess expertise in wealth management marketing and a deep understanding of investment and retirement markets, solutions, segments, and compliance requirements.

We will count on you to:

• Develop campaigns, programs, and content to drive brand awareness, digital engagement, and lead generation. Campaigns are designed based on set objectives and are measured against specific marketing goals.
• Identify and develop differentiated value propositions for various Mercer services, collaborating with business leaders/experts. Create digital content and ensure messaging is accurate, consistent, and compelling for both internal and external audiences.
• Coordinate with local and global marketing team members to determine scope, requirements, and product content marketing plans, ensuring integration with other projects and plans. Projects may include new product launches.
• Execute marketing strategies through a Center of Excellence (COE) model, ensuring best practices, and consistency across all initiatives.
• Develop and lead project plans for campaigns that may include digital content (organic and paid), email marketing and customer centric content such as collateral, whitepapers, blogs, articles, and PR.
• Track marketing metrics using dashboards and analytic tools. Analyze marketing tactics and activities against goals and seek improvements based on findings.
• Monitor and analyze marketplace trends, client needs, and competitive offerings, and collaborate with digital specialist to develop SEO key word research.
• Establish good working relationships with marketing, technical, and business colleagues utilizing strong communication and influencing skills.
• Take on special projects on behalf of the entire marketing team and the CMO that complements the overall marketing team goals and needs.

What you need to have: 

• Bilingual in French, both written and spoken
• Proven experience in B2B digital marketing, specifically in investment and retirement services, is essential. Candidates should have a strong focus on executing and implementing marketing campaigns, along with a comprehensive understanding of investment markets, solutions, segments, and compliance.
  • 1-2 years of experience with an undergraduate degree in marketing, finance, or a related field
  • OR 3+ years of relevant experience without a degree
• Familiar and knowledgeable of asset management and investment manager
• Proven project management skills, especially in cross-functional environments
• Strong client-centric focus with demonstrated experience in client communications; excellent verbal and written communication skills
• Ability to translate complex features into clear benefits, with strong negotiation and influencing skills
• Self-starter with the ability to prioritize tasks and work independently with minimal guidance
• Strong analytical skills and strategic thinking capabilities
• Professional demeanor with the ability to interact effectively with individuals at all levels
• Familiarity with AI tools and technologies, with a keen interest in leveraging AI to enhance marketing strategies and tool development

What makes you stand out?

• Experience with project management tools (e.g., WRIKE) or the ability to quickly adapt to new technologies
• Independent thinker and proactive implementer who can navigate a complex and dynamic work environment
• Quick learner with the ability to multi-task and pivot effectively in a matrix organization
• Experience in writing marketing content tailored to financial services

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, Marsh McLennan will provide a reasonable accommodation to employees and prospective employees to the point of undue hardship upon request and as required in respect of the individual’s particular restrictions and limitations. If you require a specific accommodation because of a disability or medical need, please contact reasonableaccommodations@mmc.com.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.