Product Lead - Paper.io 2
Job Summary
Job Description
As Product Lead for Paper.io 2 at Voodoo, you'll drive the game's success through live operations, economy systems, and feature optimization. You'll collaborate with a small, high-performing team to maximize player engagement and revenue. Responsibilities include building and implementing F2P systems, owning specifications and timelines, utilizing A/B testing and player data for optimization, collaborating with developers and artists, prioritizing development efforts, and staying ahead of industry trends. You will focus on improving player retention, monetization, and the overall player experience for this iconic game.
Must have:
- 5+ years in mobile F2P games
- Experience in game economy, live events, and live ops
- Data-driven decision making
- Feature launch and refinement
- Collaboration with development teams
6 skills required
Job Details
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Team
Our Gaming team is made up of hybrid-casual, casual, and mid-core experts. Our 'Core' games team supports internal and external studios worldwide in creating, developing, and launching new hit games, whilst our 'Live' games team focuses on delivering higher engagement on our existing and successful games.
Joining our Live games team means collaborating with gaming industry experts on globally renowned, enduring games while embracing exciting new entrepreneurial ventures. With over seven billion downloads worldwide and a portfolio of more than 10 resilient hybrid games generating more than $20m per year, we are the world's largest and most successful hybrid publisher.
You will be joining one of our Live Studios, working on Paper.io 2.
With Paper.io 2, we’re building an iconic game that players will never forget!
We're a small team of excellent people who take care of everything from ideas to testing, and we intend to grow while maintaining our high standards.
Role
We’re looking for a Product Lead to drive the success of Paper.io 2. In this role, you will focus on live operations, economy systems, and feature optimization to maximize player engagement and business growth. You’ll collaborate with a small, high-performing team, ensuring fast execution, continuous iteration, and measurable impact.
- Build and implement F2P systems that enhance player engagement and revenue, with a focus on progression, monetization, live events, and in-game economies.
- Take full ownership of specifications, timelines, and outcomes, ensuring smooth execution and high-quality delivery.
- Utilize A/B testing, retention metrics, and player data to refine and optimize features post-launch. Identify strengths, address weaknesses, and iterate for continuous improvement.
- Collaborate closely with developers, artists, and analysts to ensure seamless feature rollouts. Maintain clear documentation, resolve technical challenges, and make strategic trade-offs to deliver the best possible player experience.
- Prioritize development efforts under tight deadlines, balancing speed and quality to maximize impact.
- Stay ahead of industry trends by monitoring competitors, analyzing market innovations, and rapidly adapting best practices.
Profile
- 5+ years of experience in mobile F2P games in a product-focused role, specializing in economy, live events, and live operations.
- Proven ability to launch and refine player-facing features, leveraging data to drive engagement, retention, and monetization.
- Strong foundation in product analytics, with experience reading dashboards and applying data insights to optimize performance.
- Skilled in roadmap planning, market analysis, and user research to identify opportunities and maximize business success.
- A track record of shipping features and using data-driven decisions to improve and refine existing systems.
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