Product Marketing Manager
Job Summary
Job Description
Barracuda seeks a Product Marketing Manager to lead the go-to-market (GTM) strategy for its XDR product line. Responsibilities include defining the GTM roadmap, developing value propositions and messaging, collaborating with product and sales teams, creating marketing collateral, building training materials, and conducting sales enablement. The ideal candidate will have 3-5 years of experience in product marketing within cybersecurity or MSP, a proven track record of successful product launches, and strong communication and analytical skills. The role involves close collaboration with cross-functional teams to drive product adoption and conversion.
Must have:
- 3-5 years product marketing experience in cybersecurity or MSP.
- Proven track record of successful product launches.
- Strong communication and collaboration skills.
- Data-driven decision-making ability.
- Develop GTM strategy and execute product launches.
Perks:
- Internal mobility
- Equity in the form of non-qualifying options
4 skills required
Job Details
Job ID: 25-455(2)
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We are committed to a candidate selection process and work environment that is inclusive and barrier free. To ensure candidates are assessed in a fair and equitable manner, accommodations will be provided to prospective employees in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.
Envision yourself at Barracuda
We are seeking a motivated Product Marketing Manager to join our dynamic team and lead the GTM strategy for our fast growing & cutting-edge XDR product line. The ideal candidate will have a strong understanding of product marketing, strong technical acumen, and a proven track record of successfully bringing products to the cybersecurity of MSP market. As the Product Marketing Manager for XDR, you will be responsible for defining the GTM strategy for the product line, as well as collaborating with cross-functional teams to ensure commercial success.
We are seeking a motivated Product Marketing Manager to join our dynamic team and lead the GTM strategy for our fast growing & cutting-edge XDR product line. The ideal candidate will have a strong understanding of product marketing, strong technical acumen, and a proven track record of successfully bringing products to the cybersecurity of MSP market. As the Product Marketing Manager for XDR, you will be responsible for defining the GTM strategy for the product line, as well as collaborating with cross-functional teams to ensure commercial success.
Responsibilities:
- Own the go-to-market product roadmap, strategy, and execution of product launches
- Develop value proposition and messaging frameworks, and drive articulation of the XDR story into our target markets
- Work closely with Product Managers to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
- Collaborate with teams to create compelling sales plays and marketing collateral as well as messaging and internal/external communications to drive adoption and conversion
- Build training materials and conduct sales enablement training for key product launches
- Collaborate with Marketing to produce data-driven market stories, case studies, product guides and execute/participate in webinars that support the business objectives
What You Bring to The Role:
- 3-5 years of experience in product marketing, with a focus on cyber security or MSP products.
- Proven track record of successfully bringing software products to market with strong experience building and executing on GTM plans
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across diverse teams.
- Analytical mindset with the ability to make data-driven decisions.
- Ability to influence and motivate colleagues across cross-functional teams and in a highly matrixed environment
- Team player, contributor, and cheerleader
What You’ll Get from Us:
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.
The anticipated on-target earnings range for this role is CAD 126,000 to CAD 150,000. Actual compensation offered will be dependent upon the individual's skills, experience, and qualifications as they directly relate to the requirements of the position, the budget for the position, and applicable employment laws.
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