Senior Enterprise Marketing Manager

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 162 million registered learners as of September 30, 2024.

Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

As the regional marketing lead for Coursera Enterprise - Coursera for Business in North America, you will work with the Global Demand Generation Team and North America Sales Leadership to drive business growth by generating leads and sales pipeline via multiple marketing channels. You have experience building campaigns and programs to reach decision makers within enterprise organizations. You possess strong organizational and project management skills, a data-driven and analytical approach, a keen eye for detail, and the ability to confidently design and execute in-person and online events and digital campaigns. You are a creative, motivated, and collaborative individual who values flexibility and the opportunity to make an impact.

Responsibilities:

• Develop and execute the North America marketing strategy/programs and collaborate with global marketing and sales leadership teams to define goals and objectives.
• Execute campaigns, ABM programs, events at each stage of the marketing funnel.
• Measure and optimize campaigns to drive engagement with prospects via conferences, workshops, online events, web, digital,  email marketing and content marketing.
• Work closely with sales development leaders to optimize follow-up and support outbound marketing campaigns with compelling messaging and offers.
• Lead initiatives to optimize the performance of the marketing/sales funnel, analyze metrics, and deliver recommendations for improvement.

Basic Qualifications:

• 5+ years leading B2B marketing campaigns and programs in a fast-growth environment.
• Successfully managed, multi-channel initiatives including ABM, events, webinars, email, and paid media campaigns.
• Experience working cross-functionally in a distributed organization to plan, build and execute complex campaigns and programs.
• Demonstrated experience with data-driven demand generation campaigns, and hands-on experience building and analyzing reports in CRM/analytics software. Salesforce.com and Demandbase/6sense experience preferred.
• Track record of successfully managing multiple deadlines, with attention to detail.
• Travel up to 25%

Preferred Qualifications:

• Experience with MarTech a plus: Demandbase, Marketo, SFDC, Outreach 
• Familiarity with SFDC reporting.
• Experience marketing an enterprise  SaaS offering preferred.
• Effective written and verbal communication skills.

#LI-KW1