Senior Manager, B2C Marketing - FIFA World Cup 26™

The Role and What You’ll Do: 

On Location is looking for a creative, ambitious, and detailed-oriented Senior Marketing Manager to join the B2C Marketing team for FIFA World Cup 26™ . This role will help deliver compelling, customer-focused, integrated marketing campaigns for the biggest single-sport event in history. The ideal candidate will be a marketing professional with demonstrated success leading large-scale integrated marketing campaigns, have excellent communication skills, is a natural collaborator and has a passion for data and insights as tools to ultimately drive hospitality sales. 

Marketing Strategy & Execution: 

• Drive marketing strategy from insights to execution, leading the development and implementation of consumer marketing efforts 

• Own integrated channel plans, cascading go-live dates and shifts to cross-functional partners 

• Develop case studies on relevant campaigns and products 

• Own and maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestones 

• Research & work closely with agency partners on brand and campaign efforts 

• Manage relationships with ambassadors and content creators supporting the program 

Performance Tracking & Reporting: 

• In partnership with senior management set channel KPI’s to reach hospitality sales goals 

• Analysis of engagement & performance metrics, adapting strategies to maximize campaign impact  

• Manage daily marketing responsibilities, including top of week reporting, building of and maintaining marketing calendars 

Marketing Asset Development: 

• Work closely with creative teams, agencies and FIFA on marketing assets, messaging and frameworks  

• Manage the customization of marketing materials for different consumer groups to support their unique regional and audience-specific needs. 

Stakeholder Management: 

• Build and maintain strong relationships with internal & external stakeholders, including sales, creative, and tech to ensure seamless collaboration 

Compliance & Brand Integrity: 

• Ensure all consumer marketing efforts comply with FIFA and On Location brand standards, marketing guidelines, and legal regulations. 

You Have: 

• 5+ years integrated marketing experience - digital, relationship, social media, OOH, campaign, content marketing, event management, marketing strategy, and marketing operations 

• Experience with developing content strategies and managing digital content development 

• Refined communication skills and the proven ability to influence at multiple levels of the organization 

• A results-focused approach with a deep sense of accountability and experience driving large projects from start to finish 

• A strategic mindset including interpreting data to inform strategy and execution 

• A collaborative spirit with experience developing relationships with a diverse range of partners 

• The ability to work in a fast-paced, high-pressure environment with tight deadlines 

• High attention to detail and commitment to maintaining brand integrity 

• Proactive disposition with the willingness to take the reins on any project and the resourcefulness to find the answers you need to get the job done 

• Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem 

• People management experience 

• Passion for soccer and familiarity with the FIFA World Cup 
   

We’d Love If You Also Have These: 

• Bilingual or multilingual proficiency (especially French and/or Spanish). 

• Strong network within the sports, entertainment and/or hospitality industries