Why Join Inworld
Inworld is the best-funded startup in AI and games with a $500 million valuation and backing from top tier investors including Intel Capital, Microsoft’s M12 fund, Lightspeed Venture Partners, Section 32, BITKRAFT Ventures, Kleiner Perkins, Founders Fund, and First Spark Ventures.
Inworld is the leading AI engine for games and interactive media. Inworld’s suite of AI components enables developers to build interactive, responsive, and personalized AI gaming experiences, orchestrate models to create intelligent game behaviors, and unlock enhanced productivity with AI-generated content. Inworld powers experiences built by Ubisoft, NVIDIA, Niantic, NetEase Games and LG, among others, and has partnerships with key industry players such as Microsoft Xbox, Epic Games, and Unity.
Inworld was recognized by CB Insights as one of the 100 most promising AI companies in the world in 2024 and was also named among LinkedIn's Top Startups of 2024 in the USA.
What You’ll Be Doing
- Own and administer the sales and marketing automation platforms and manage related integrations and data sources (e.g., HubSpot, Looker Studio, Google Analytics, and product data).
- Act as the primary project manager for HubSpot, ensuring proper workflows, processes, and automations are implemented and optimized for both marketing and sales teams.
- Drive alignment across marketing and GTM teams by maintaining unified reporting in our CRM with live dashboards and accurate forecasting to better track progress toward pipeline goals.
- Analyze, track, and report on marketing and sales performance, making data-driven recommendations and implementing optimizations across all campaigns and channels.
- Improve data accuracy, lead management, and forecasting capabilities to support the scaling of our GTM efforts.
- Enhance the GTM tech stack in collaboration with Marketing, Sales, and Support teams, ensuring a healthy database and seamless lead management process.
- Manage the execution of marketing email sequences, product announcements, and web form creation/testing to support go-to-market initiatives.
- Stage blogs, create new web pages, and manage event/webinar technology to ensure timely and high-quality campaign delivery.
- Develop and implement effective list segmentation and scoring strategies to deliver targeted, personalized messaging, driving improved engagement and conversion rates.
- Oversee the planning and execution of integrated marketing campaigns and programs, leveraging marketing technology to enhance targeting, tracking, and analytics capabilities.
What We’re Looking For
- Passion for AI, gaming, and all things interactive.
- Proven track record of building and managing a MarTech stack.
- Bachelor’s degree in marketing, business, or a related field.
- 4+ years of experience in Marketing Operations or a similar role in B2B software or technology industries.
- HubSpot Marketing Certification (or equivalent experience) and expertise in leveraging marketing automation tools.
- Detail-oriented with strong project management and timeline management skills.
- Data-driven problem solver capable of delivering structured recommendations to stakeholders across varied functions and levels of the organization.
- Growth mindset with the ability to adapt, innovate, and deliver results in a fast-paced environment.
- Ability to present campaign results effectively and collaborate with leadership across the business.
In-office location: Mountain View, CA, United States.
Remote location: United States.
The United States hourly range for this contract position is between $73-98 per hour.
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