Senior Product Marketing Manager

2 Months ago • 3-5 Years • Marketing • Product Management • Product Design

Job Summary

Job Description

As a Senior Product Marketing Manager at Powtoon, you will play a critical role in turning user interest into action. You'll bridge the gap between marketing, product, and UX, ensuring a seamless customer journey. Responsibilities include leveraging customer feedback to refine messaging and user flows, developing compelling narratives and campaigns, collaborating on GTM strategies, partnering with UX designers to create intuitive in-product experiences, and collaborating with cross-functional teams. The ideal candidate will have 3+ years of senior product marketing experience with a strong UX focus, experience in SaaS/B2B products, and excellent communication and collaboration skills.
Must have:
  • 3+ years senior product marketing experience
  • Strong UX focus
  • SaaS/B2B product experience
  • Excellent communication skills
  • Collaboration across teams
Good to have:
  • Managerial experience
  • Experience with B2B products

Job Details

Description

With over 50 Million users, Powtoon is the world’s leading SaaS DIY video creation platform used by virtually all Fortune 500 companies, business professionals, educators, students and individuals worldwide.
Help us turn millions of professional users into better communicators in the workplace! 

We are looking for a full staked Product Marketing Manager with Product management experience to own the critical role of turning interest into action. 

You’ll work at the intersection of Marketing, Product, and UX to ensure that our marketing and our product delivers a clear, compelling, and delightful experience for our users.

This role isn’t just about marketing or UX in isolation—it’s about combining the two to create a cohesive customer journey. From working on defining GTM strategies and participating in the way we implement these, and also crafting intuitive in-product experiences, you’ll guide prospects from curiosity to conversion.

Are you a visionary Product Marketing Manager who thrives at the crossroads of Go-to-Market (GTM) strategy, User Experience (UX), and Product Development? Do you excel at bridging the gap between external marketing and in-product user experiences to create seamless buyer journeys?

If you’re a strategic thinker who loves solving complex challenges, we want you to join our team!

What You’ll Do

  • Customer Insights and Messaging:
    • Leverage customer feedback, market research, and data analysis to refine messaging, user flows, and product positioning.
    • Ensure that all touchpoints—from ads to in-product experiences—align with the user’s expectations and needs.

  • Storytelling and Content:
    • Develop narratives and campaigns that tell the story of how our product solves real-world problems.
    • Craft messaging that is both curiosity-driven (top of funnel) and solution-focused (mid and bottom funnel).

  • Go-to-Market Strategy:
    • Collaborate with the marketing team to deeply understand target audiences, develop positioning, and execute GTM plans that drive adoption and growth.
    • Translate customer pain points into messaging that resonates at every stage of the funnel.

  • User Experience (UX):
    • Partner with UX designers to craft intuitive in-product experiences that reduce friction and reinforce value.
    • Use micro-copy, interface design, and user flows to turn interest into action.

  • Cross-Functional Collaboration:
    • Cooperate with marketing, product, and design teams to ensure alignment and clarity on objectives.
    • Develop clear and actionable strategies to address gaps in the buyer’s journey.

Requirements

  • Native/ Excellent English - written and verbal- MUST (ALL content writing, interviews, communications and meetings are only in English)
  • Understanding of marketing
  • 3+ years of experience in senior product marketing, while working heavily on UX aspects– MUST
  • 5+ years of experience working in a Product company 
  • Proven track record of successful collaboration between marketing, UX, and product teams.
  • Solid experience in SaaS, web or mobile products- Must 
  • Experience in B2B products –an advantage
  • Managerial experience- an advantage
  • Strong communication and interpersonal skills – MUST.
  • Strong execution capabilities
  • Highly motivated, with a positive outlook and a can-do attitude
  • Please apply with 2-3 links to relevant content you have written

Similar Jobs

Paytm - Sales Team Lead - Fastag - Salem

Paytm

Salem, Tamil Nadu, India (On-Site)
2 Months ago
Logitech - Direct Engagement Account Manager

Logitech

Munich, Bavaria, Germany (Hybrid)
3 Months ago
SmileGate - [LOST ARK Mobile] FQA 담당

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
1 Month ago
AssetHub(Techstars '24) - Lead Frontend Engineer

AssetHub(Techstars '24)

India (Remote)
5 Months ago
ASSIST Software - Google Ads Manager

ASSIST Software

Suceava, Suceava County, Romania (Remote)
1 Month ago
Garena - General Marketing (Turkey Based)

Garena

İstanbul, Türkiye (On-Site)
3 Months ago
Electronic Arts - Creative Lead

Electronic Arts

Redwood City, California, United States (On-Site)
1 Month ago
Universal Music - Senior Director, Marketing Strategy

Universal Music

New York, New York, United States (On-Site)
5 Months ago
Dream Sports - Product Marketing (Consultant)

Dream Sports

Mumbai, Maharashtra, India (On-Site)
3 Months ago
WebFX - Marketing Designer (Cape Town)

WebFX

Cape Town, Western Cape, South Africa (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Rackspace Technology - Senior Engagement Manager

Rackspace Technology

United States (Remote)
1 Month ago
ION - Internship - Data Science

ION

Pisa, Tuscany, Italy (On-Site)
4 Months ago
AVER LLC - Management Analyst

AVER LLC

United States (Hybrid)
1 Month ago
Tesla - Service Technician Apprentice - Odense

Tesla

Odense, Denmark (On-Site)
1 Month ago
Varonis  - DevOps & Infrastructure Engineer

Varonis

Herzliya, Tel Aviv District, Israel (On-Site)
4 Months ago
Annalect India - Producer-Specialist

Annalect India

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Axon - Senior Cost Accounting Analyst, New Ventures

Axon

Washington, District Of Columbia, United States (Hybrid)
2 Months ago
SciPlay - Economy Manager

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
Patterned Learning Career - Senior Software Engineer, Backend

Patterned Learning Career

(Remote)
1 Month ago
Token Metrics - Financial Analyst Intern (Istanbul-Remote)

Token Metrics

İstanbul, Türkiye (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Tel Aviv District, Israel

Varonis  - Cloud Security Research Team Leader

Varonis

Herzliya, Tel Aviv District, Israel (On-Site)
4 Months ago
SuperPlay - Technical Operations Manager

SuperPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
SciPlay - Economy Manager

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
SciPlay - Head Of Art

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Months ago
SciPlay - Product Analyst

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Months ago
Varonis  - Infra Software Engineer

Varonis

Herzliya, Tel Aviv District, Israel (Hybrid)
1 Month ago
Social Discovery Group - VP of Finance

Social Discovery Group

Israel (Remote)
4 Months ago
PAPAYA - R&D Group Leader

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Months ago
Unity - Senior Full Stack Engineer (FE Oriented)

Unity

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
8 Months ago
Plarium - Data Engineer

Plarium

Herzliya, Tel Aviv District, Israel (Hybrid)
6 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Outhouse Jewellery - Brand Creatives - Head

Outhouse Jewellery

Noida, Uttar Pradesh, India (On-Site)
5 Months ago
Corsair - DIY Marketing Specialist, Thailand

Corsair

Thailand (On-Site)
1 Month ago
Google - Account Strategist, Mid-Market Sales, Google Customer Solutions

Google

Redwood City, California, United States (On-Site)
3 Months ago
Assystems - Préparateur méthodes Chaudronnerie H/F

Assystems

Pierrelatte, Auvergne-Rhône-Alpes, France (On-Site)
3 Months ago
Amanotes - Junior User Acquisition Specialist (Music Entertainment Platform)

Amanotes

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
6 Months ago
Scopely - Marketing Artist

Scopely

Barcelona, Catalonia, Spain (Hybrid)
2 Months ago
seeking alpha - Email & Newsletters Strategy Manager

seeking alpha

United States (Remote)
3 Months ago
Thumbtack - B2B Marketing Manager

Thumbtack

United States (Remote)
1 Month ago
SuperPlay - ASO MANAGER

SuperPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
3 Months ago
Bally's Interactive - App Performance Manager

Bally's Interactive

Valletta, Malta (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Tel Aviv District, Israel (Remote)

England, United Kingdom (Remote)

Tel Aviv District, Israel (Hybrid)

Tel Aviv District, Israel (On-Site)

Tel Aviv District, Israel (Hybrid)

London, England, United Kingdom (Hybrid)

View All Jobs

Get notified when new jobs are added by POWTOON

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug