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Product Marketing (Consultant)

Maharashtra, India (On-site)

Product Marketing (Consultant)

1 Month ago • 2 Years + • Marketing

About the job

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Job Description

The Product Marketing team at Dream11 spearheads all marketing efforts for different product areas, including gameplay, rewards, and new product initiatives. This team blends creativity with data to ensure a seamless communication journey for users. They work closely with product managers, developers, marketing content designers, and writers to develop effective marketing content and execute go-to-market strategies. Your role will involve executing efficient and effective go-to-market campaigns for new and existing products, developing customer retention and acquisition programs, optimizing marketing campaigns through A/B testing and experimentation, partnering with stakeholders to improve consumer touchpoints, monitoring data to improve campaign effectiveness and ROI, and collaborating with external partners to enhance communication efforts.

Must have:

2+ years experience in product marketing
Experience in a product-centric environment or sports-tech company
Understanding of product marketing channels
Experience in acquisition and retention marketing
Understanding of CRM, Looker, and segmentation tools

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Product Marketing at Dream11 spearheads all marketing efforts for different product areas - be it gameplay, rewards or any existing or new product initiatives. The team blends creativity with data to ensure that our users get a seamless communication journey. Through close collaborations with product managers, developers, marketing content designers & writers, the team is able to shape effective marketing content and execute their go-to-market strategy.

Your Role

Execute efficient and effective go-to-market campaigns for new/existing products
Develop customer retention/acquisition programs
Execute optimized marketing campaigns through continuous experimentation and A/B testing
Partner with stakeholders to improve consumer touchpoints
Monitor data to improve campaign effectiveness and ROI
Work with external partners to better all communication efforts

Qualifiers

Min 2 years experience in product marketing in a product-centric environment or sports-tech company
Basic understanding of product marketing channels like - Pushes, In-apps, Stories, WhatsApp, Email, etc
Experience in acquisition and retention marketing, growth roles or managing customer lifecycle journeys
A basic understanding of CRM, Looker and segmentation tools

About Dream Sports:

Dream Sports is India’s leading sports technology company with 250 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.

Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.

For more information: https://dreamsports.group/

Dream11 is the world’s largest fantasy sports platform with 220 million+ users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it. Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.

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