Social Media Manager-Web3
Job Summary
Job Description
Xsolla seeks a passionate Social Media Manager with Web3 expertise to lead social media strategies, create engaging content, and grow their community. Must have experience in content creation, social media management, and a strong understanding of gaming and blockchain ecosystems. Familiarity with Web3 marketing strategies and platforms is highly preferred.
Must have:
- Social Media Mgmt
- Content Creation
- Gaming Experience
- Web3 Expertise
Good to have:
- Adobe Creative Suite
- Web3 Marketing
- Decentralized Communities
- NFT & Blockchain
Perks:
- Unlimited PTO
- Company Paid Benefits
6 skills required
Job Details
Xsolla is looking for a creative Social Media Manager with a passion for Web3 to join our dynamic global team at Xsolla! In this role, you’ll create, manage, and deliver engaging content across all of Xsolla’s social media platforms (Facebook, Twitter, Threads, Instagram, TikTok, and more) with the goal of growing and connecting with our community. In this role, you’ll actively engage with community members to highlight Xsolla’s brands, partners, and products. If you’re passionate about gaming, technology, and marketing communications, and social media, this will be an ideal role for you! We’re looking for someone who has a passion for Web3 and is familiar with blockchain ecosystems, emerging trends in decentralized communities, and how to leverage these for impactful, engaging campaigns.
Responsibilities
- Create compelling content in various formats.
- Oversee the daily execution of social media campaigns, ensuring brand consistency.
- Enhance brand and product visibility across different social media platforms.
- Collaborate with Marketing and Product teams to develop and execute the monthly social media editorial calendar.
- Produce multimedia content, including videos and live streams, to boost user engagement.
- Ensure all content adheres to brand guidelines, maintaining consistency in style, quality, and tone while optimizing for search and user experience.
- Stay informed on gaming, blockchain, and Web3 trends to keep content fresh and engaging.
- Develop strategies to grow and maintain followers on popular platforms such as Twitter, Facebook, Instagram, and TikTok, while leveraging Web3-specific platforms like Discord and decentralized social networks.
- Engage with decentralized communities and Web3 projects to strengthen Xsolla's presence in the blockchain space.
- Create content and campaigns that highlight Xsolla’s involvement in NFTs, crypto, and other Web3 initiatives.
- Implement the monthly editorial calendar, including key performance indicators and initiatives.
- Follow social media best practices and keep the marketing team updated on new channel features and developments in Web3 marketing.
- Conduct quality assurance on social media posts prior to scheduling in a management platform.
- Monitor live posts for link accuracy, UI compatibility, community sentiment, and discussions within Web3 communities.
Requirements
- 1-3 years of experience in content creation or digital marketing, ideally within the gaming sector.
- Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
- Experience with social media management and analytics tools like Sprout Social and Hootsuite.
- Familiarity with Adobe Creative Suite, Figma, and Canva is preferred.
- Strong understanding of gaming culture, trends, and the digital landscape.
- Excellent writing, editing, and communication skills.
- General knowledge of Search Engine Optimization (SEO), tagging, and web content ranking.
- Web3 gaming experience is highly preferred, including knowledge of NFTs, blockchain technologies, and decentralized communities.
- Understanding of Web3 marketing strategies and platforms such as Discord and decentralized social media networks.
- Demonstrated ability to create engaging content for both traditional social platforms and Web3-specific communities.
- Ability to self-motivate and work independently while thriving in a collaborative team environment.
- Proven track record of successfully managing and growing multiple social media platforms while maintaining a positive, professional image for the organization.
Additional Requirements
At Xsolla, our Benefits Program is designed to meet and enhance our team’s physical, mental, and emotional well-being. We offer 100% company-paid medical, dental, and vision plans for full-time employees AND their families (that start on the first of the month after start date)!Additionally, disability and life insurance are company-paid. Chiropractic coverage and flexible spending accounts are there for you, should you need them. And our 401(k) retirement plan is entirely immediately vested at the start date and includes a 4% company match to help you plan for the future.
Burnout is bad for people and bad for business. That’s why we offer paid unlimited Flexible TimeOff in addition to 14 paid holidays each year. We are all about personal and professional growth! Every Xsolla employee has a customized career roadmap, curated by the employee alongside their manager, that helps align company goals with individualized personal goals. In an effort to foster your growth at Xsolla, we offer opportunities for in-house training, independent study, conference attendance, and higher education.
ABOUT XSOLLA:
Xsolla is a global leader in video game commerce, established in 2005. Our mission is to simplify the complexities of global distribution, marketing, and monetization in the gaming industry. Headquartered in Los Angeles, California, with offices worldwide, we support major gaming titles and partners. Our deep commitment to gaming's blend of technology and artistry drives our continuous innovation and dedication to our partners' success.
PHYSICAL DEMANDS:
The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations. The duties of this position may change from time to time so the individual and organization can achieve their results. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Xsolla takes your privacy very seriously, and will not sell or externally distribute any data received during the hiring process. For more information related to GDPR or CCPA please reach out to careers@xsolla.com.
Longevity Opportunity Vision Enjoy the game!
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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