Social Media Content Manager
Job Summary
Job Description
As a Social Media Content Manager focused on the Mexican market, you'll develop and implement social media strategies, create engaging content (especially video content for platforms like TikTok, Shorts, Instagram, and Twitter), actively engage with the community, and collaborate with the marketing team. Your expertise in sports, particularly football, and understanding of social media trends are crucial. Responsibilities include managing social media budgets, building relationships with influencers, and leveraging data insights to inform strategies. The role requires fluency in English and extensive knowledge of Mexican football culture and trends.
Must have:
- Develop and implement social media strategies
- Produce compelling content, emphasizing football culture
- Engage actively with the community
- Leverage deep knowledge of Mexican football
- Stay ahead of industry trends
- Collaborate with the marketing team
- Manage social media budgets effectively
- Build relationships with influencers
Good to have:
- Knowledge of the sports betting and online gaming industry
Perks:
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Payment via DEEL
7 skills required
Job Details
Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
SportyBet is a leading online sports betting platform with global operations. We specialise in offering a comprehensive range of betting options, including football, basketball, tennis, and more. Committed to delivering an exceptional user experience, our goal is to provide the best sports betting entertainment to our customers.
As a Social Media Manager focused on the Mexican markets, you will play a critical role in crafting and executing innovative social media strategies that resonate with our target audience. Your expertise in sports, particularly football, combined with a deep understanding of social media trends in the sports and betting landscape, will be key to driving brand awareness, user acquisition, and customer loyalty.
Key Responsibilities:
- Develop and implement social media strategies tailored to the Nigerian and Ghanaian markets, while aligning with SportyBet’s global brand vision.
- Produce compelling content for various social media platforms, with a strong emphasis on football culture and trends in Nigeria and Ghana.
- Engage actively with our community, responding to comments and queries in a manner that reflects local nuances and expressions.
- Leverage your deep knowledge of football, including local leagues, teams, players, and fan culture, to create content that genuinely connects with football fans.
- Stay ahead of industry trends through regular competitor analysis, and craft innovative social media campaigns targeted at football enthusiasts.
- Collaborate closely with the marketing team, ensuring social media efforts complement broader marketing campaigns.
- Edit and produce dynamic video content for platforms like TikTok, Shorts, Instagram, and Twitter, focusing on Nigerian and Ghanaian football. Manage social media budgets effectively, ensuring optimal resource allocation.
- Build relationships with influencers, sports personalities, and local football communities to boost brand visibility and engagement.
Requirements:
- Fluent in English, with excellent communication skills.
- Proven track record in managing social media for brands in the sports or betting industry.
- Extensive knowledge of football in Nigeria and Ghana, including local and national leagues. Skilled in social media management tools, analytics, and content creation software, including video editing.
- Creative and innovative in developing social media campaigns that appeal to football fans. Exceptional organisational skills, capable of multitasking in a fast-paced environment.
- Strong analytical skills, able to derive insights from data to inform strategies.
- Self-driven, proactive, and comfortable working independently. Knowledge of the sports betting and online gaming industry is a significant plus.
Join Us:
At SportyBet, you'll find an environment where your passion for football and social media expertise can truly shine. If you're excited about connecting with football fans in Nigeria and Ghana, and driving our brand forward in these vibrant markets, we'd love to hear from you.
Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
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About The Company
Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.
We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
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