Social Media Marketing Manager (CSR)

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

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We Are An Equal Opportunity Employer

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

We are looking for a passionate and creative Social Media Marketing Manager to join Dedhia Music Foundation (A CSR Initiative of Zycus Infotech) The ideal candidate will be responsible for managing and executing social media strategies, with a special focus on Instagram and YouTube, to promote classical music to a younger audience. The role will involve creating engaging content, increasing online presence, and driving campaigns that resonate with the youth, making classical music more accessible and appealing.

About Dedhia Music Foundation (DMF): Dedhia Music Foundation is a non-profit organization based in Mumbai, dedicated to promoting and preserving the rich heritage of Hindustani Classical music. As a CSR initiative of Zycus Infotech, DMF strives to connect younger generations with classical music through innovative and modern platforms.

Key Responsibilities

Social Media Strategy:

Develop and execute comprehensive social media strategies, particularly on Instagram and YouTube, to promote Hindustani Classical music to a youthful audience.

Content Creation

Create and curate engaging multimedia content (posts, stories, videos, reels, etc.) that highlights classical music performances, educational content, and upcoming events.

Community Engagement

Foster an interactive community of classical music enthusiasts by actively engaging with followers, responding to comments, and encouraging participation through polls, contests, and live sessions.

Campaign Management

Design and manage promotional campaigns that target the youth, using creative storytelling and influencers to increase the visibility of DMF’s initiatives.

Collaboration

Work closely with the DMF team and classical musicians to produce content that resonates with the younger generation while maintaining the authenticity of the music.

Analytics And Reporting

Track and analyze social media performance metrics to assess the effectiveness of campaigns and adapt strategies accordingly. Provide regular reports to the leadership team on growth, engagement, and ROI.

Growth Hacking

Identify trends and leverage emerging social media tools and techniques to maximize audience growth and engagement.

Job Requirement

Qualifications

• Bachelor's degree in marketing, Communications, or a related field
• Proven experience in social media management, especially with Instagram and YouTube
• Strong understanding of youth culture and social media trends
• Creative flair and ability to create visually appealing and engaging content
• Passion for music, especially Indian classical music, is a plus
• Excellent communication and interpersonal skills
• Analytical mindset with the ability to interpret data and derive actionable insights.