Disney Entertainment & ESPN Technology

On any given day at Disney Entertainment & ESPN Technology, we’re reimagining ways to create magical viewing experiences for the world’s most beloved stories while also transforming our media business for the future. Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to enhance flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world.
 
A few reasons why we think you’d love working here:

• Building the future of Disney’s media: DE&E Technologists are designing and building the infrastructure that will power our media, advertising, and distribution businesses for years to come.
• Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day – from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more.
• Innovation: We develop and implement groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news.

The Commerce, Growth & Identity (CGI) team is dedicated to three business-critical areas at Disney that will help transform its media business. They create seamless user experiences for consumers who can choose from a wide range of subscription plans, enabling more choice and flexibility. The CGI team is also focused on building innovative and cutting-edge capabilities that will drive subscriptions, engagement, and monetization across Disney’s streaming and digital products.

Job Summary

Disney Entertainment and ESPN Technology is seeking a Senior Data Product Manager II within its Commerce, Growth and Identity (CGI) organization. In this role, you will deliver data products and solutions for the Acquisition Marketing vertical of Disney Streaming. The ideal candidate is an experienced data product manager, capable of building products from ideas and with a proven track record of managing multi-year product roadmaps. This candidate builds fantastic relationships across all levels of the organizations and is recognized as a problem solver that looks to elevate the work of everyone around them. If you are passionate about data and creating products and capabilities to democratize data across the organization, then this is a great role for you. Products developed by this team will enable data-driven decision making, in-depth analysis of marketing performance and its impact on subscriber acquisition, retention, and growing revenue for Disney’s flagship streaming brands including Disney+, ESPN+, and Hulu. Successful candidates will have experience in technical product management developing tools for data management, activation, and reporting for digital media, multi-touch attribution, media mix modeling, and multi-channel performance reporting in acquisition marketing domain. This role reports to the Senior Manager of Acquisition Marketing and partners closely with leadership across marketing, engineering, analytics, consumer products, data science, and finance to develop forward-looking strategies leveraging Disney’s data assets and capabilities to maximize subscriber growth, enhance user experience, and engage our customers in innovative ways.

Responsibilities

• Collaborating with the Senior Manager of the Acquisition Marketing Data Product Management team to define and execute an overall strategy.

• Take on global vendor integrations, develop measurement plans and build measurement dashboard roadmap for data products and capabilities aligned to organizational and business goals

• Develop and maintain critical business relationships throughout the organization, ensure leaders are consistently well informed about business priorities, capabilities, timelines, issues, and releases.

• Build strategic relationships with key technology and business partners to ensure program success.

• Partner with Analytics, Data Science, Data Engineering, Data Architecture, Data Quality & Governance, Product Design, and other Technical Program Management team members to develop, test, and deliver high quality products and features.

• Lead and drive teams on all business readiness activities, including product planning, sequencing, testing, user education, rollout, iteration, and support.

• Develop detailed product requirements, user stories, acceptance criteria, and success measures.

• Identify risks, resolve key blockers, and establish appropriate resolution paths.

• Champion a collaborative work environment that cultivates shared understanding, transparency, autonomy, innovation, and continuous learning.

• Possess strong knowledge of data, BI/analytics, and related technology vendors and ecosystems.

Basic Qualifications

• Minimum 7+ years in  product management experience with building and delivering successful data products, services and capabilities.

• Bachelor’s degree and/or equivalent work experience.

• Knowledge and experience with marketing technology, web technologies, and data management technology in support of marketing/advertising (Datorama, Facebook, Google, Ad campaign management, web tagging, mobile SDKs & ID tracking etc)

• Planning acumen and proven ability to break down work and define an MVP, as well as subsequent iterations

• Strong SQL skills for data manipulation and query execution

• Proven track record of implementing data quality processes in large organizations

• Highly analytical and collaborative qualities with strong technical, strategic and problem-solving skills.

• Experience working directly with data engineering teams, managing roadmaps, and communicating technical information to executives.

• Experience solving problems in an ambiguous environment with constant change. Tenacity to thrive in a dynamic and fast-paced environment, inspire change, and collaborate with various individuals and organizational partners.

• Experience utilizing both qualitative and quantitative analysis techniques and familiarity with common approaches to problem-solving.

• Demonstrated leadership, self-motivation, accountability, and team collaboration.

• Managing large scale implementation of data sets including - data ingestion, integration and reporting tools experience.

• Ability to thrive in a dynamic and fast-paced operational environment where change is constant.

Preferred Qualifications

• Undergraduate Degree in Engineering, Math, Science, Economics, or equivalent.

• Advance CS degree or MBA is a plus

• Shown experience in video streaming and OTT

• Experience with Looker, Tableau or other visualization tools

• Working knowledge of social platform tools (like Meta Ads Manager, DV360, Snapchat Ads Manager, X).

• Knowledge of Software Development Lifecycle and Agile development practices.