Sr. Field Marketing Manager

Customers trust the Alation Data Intelligence Platform for self-service analytics, cloud transformation, data governance, and AI-ready data, fostering data-driven innovation at scale. With more than $340M in funding – valued at over $1.7 billion and nearly 600 customers, including 40% of the Fortune 100 — Alation helps organizations realize value from data and AI initiatives.

Alation has been recognized in 2024 as one of Inc. Magazine's Best Workplaces for the fifth time, a testament to our commitment to creating an inclusive, innovative, and collaborative environment. 

Collaboration is at the forefront of everything we do. We strive to bring diverse perspectives together and empower each team member to contribute their unique strengths to live out our values each day. These are: Move the Ball, Build for the Long Term, Listen Like You’re Wrong, and Measure Through Customer Impact. 

Joining Alation means being part of a fast-paced, high-growth company where every voice matters, and where we’re shaping the future of data intelligence with AI-ready data. 

Join us on our journey to build a world where data culture thrives and curiosity is celebrated each day!

Job Description:

The Senior Field Marketing Manager is a key role in the North American Regional Marketing organization, where the ability to think strategically and resourcefully execute is paramount. Communication between key stakeholders is crucial – sales teams, corporate marketing, product marketing, and customers. Candidates must have a solid grasp of high-tech B2B marketing, within the Data and Analytics space is a plus.  A relentless focus on operational process and detail management, metrics, and results.

We work in a hybrid model—you’ll join us in our Redwood City office to collaborate, connect, and enjoy a team atmosphere!

What You'll Do:

Field Event Marketing

• Strategize and execute persona-based virtual and in-person events, along with regional events.

• Assist in creating sales opportunities and accelerating revenue growth through targeted marketing initiatives.

Demand Generation Strategy & Execution
Owned Programs

• Develop and execute multi-channel territory marketing plans incorporating online and offline elements.

• Collaborate with internal stakeholders (sales, corporate marketing, product marketing, and technical experts) to develop and execute go-to-market strategies.

• Provide data-driven insights to refine sales strategies and enhance demand generation effectiveness.

Paid Programs

• Guide the SEM (paid search), display advertising, and retargeting efforts, as well as third-party paid media programs, including content syndication, to effectively engage key audiences

• Work closely with the paid media team to ensure continuous optimization of campaigns for improved lead quality and ROI based on performance data and insights.

Sales Collaboration & Enablement

• Act as the primary liaison between field sales teams and the broader marketing organization, ensuring alignment on priorities and objectives.

• Partner with sales teams to share account lists and drive targeted engagements that support pipeline growth.

• Build trusted relationships with sales leadership, becoming their go-to marketing partner.

Strategy & Reporting

• Develop and implement strategic plans with defined KPIs, forecasts, workflows, and enablement frameworks to achieve demand generation and pipeline goals.

• Track, analyze, and report on campaign performance to key stakeholders.

• Manage budgets, including Opex and MDF funds, ensuring optimal allocation and ROI.

What You Need:

• Experience: 8+ years of B2B technology marketing experience, ideally marketing for, to, or with Data and Analytics companies. Regional marketing experience for part of that time.

• 8+ years of experience in data-driven marketing.

• Marketing Communications:  Exceptional communication skills: writing, PPT slides, social media, and presenting in person and via web, and processing input into an execution plan.

• Project Management: Hyper-organized planning and process management, tracking, and ability to drive accountability.

• Measurement: Ability to manage projects on time and within budget with a controlled set of resources, and leverage operations tools to track campaign and sales activity for predictable pipeline building. 

• Familiarity with marketing and sales automation systems such as Marketo, Salesforce, Zoom, and Google Suite.

• Building successful relationships with Sales: History of building and maintaining successful relationships with sales teams and partners to build a marketing strategy and then to implement it.  Specific examples and references preferred.

• Marketing Campaign Management: Define, develop, optimize, and refine omni-channel campaigns with a solid strategy, offers, design, messaging, audience segmentation, and creative development and production. 

• Marketing analytics, strategic, and tactical skills to execute agreed-upon plans and to take on new tasks as plans change to get the job done.

• Ability to handle multiple projects simultaneously while working with a wide variety of cross-functional teams and vendors.

• ABSM experience, a plus.

• Ability to travel up to 25% .

#LI-KS1

Compensation Pay Range:

Salary Information

The base salary range is specific to the United States.  The salary of the final candidate selected for this role will be set based on a variety of factors, including but not limited to internal equity, experience, education, work location, specialty and training.  If the final candidate has a different level of experience, the base salary target range may be lower or higher than what is published.

Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.                                   
 

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.  
 

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