Title Merchandising Manager - APAC

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

Now is an amazing time to join Netflix as we seek to entertain the world. We have over 260 million paid members in over 190 countries, and we won’t stop there. We are looking for a Title Merchandising expert to join our Merchandising team and help connect amazing stories with the fans who will love them. 

Title Merchandising Managers are responsible for the understanding and strategic guidance of title promotions (series, movies, specials) on Netflix in their region. You will be responsible for deeply understanding the logic and behavior of Netflix interfaces, and how they interact with PDP deliverables (artwork, AV, writing, metadata, ratings, etc) to create title presentations and promotions for APAC  titles. You will use this knowledge and the playbooks delivered by functional Title Merchandising to ensure best-in-class presentations for a variety of title types. You will implement playbooks and guidelines appropriately with local PDP teams to ensure these experiences on Netflix match their business motivation and member needs, and you will provide the context and feedback back to the functional team to ensure those playbooks evolve as necessary. Importantly, you will master promotional dashboards and analytics, acting as a resource and point of escalation for title-level questions and insights for partners around overall title promotional performance, and provide feedback to the functional team for the evolution of promotional insights and analytics. 

You should be comfortable at the hub of a fast-paced environment where you interface daily with cross-functional experts, and can speak comfortably in both technical and creative languages. Strong analytical skills and data acumen are required. Strategic systems-thinking and creative sensibilities are key attributes of this role. A love of entertainment is a plus. 
 

You are expected to:

• Responsible for ensuring launches abide by existing principles and guidelines for title merchandising (heavier involvement required for high-priority titles). This role is a point of escalation and guidance for local PDP teams and is accountable for title merchandising experiences that match their intent and our principles.

• Master Title Merchandising dashboards and metrics; act as a point of escalation and expertise for title performance questions from partners (content, marcomms, CSA, policy, etc.).

• Be an expert in product behavior; support local PDP leadership as a point of escalation for general product knowledge, fielding Product ‘102’ questions, including how innovation works or general product behavior from local region partners.

• Marry product promotional knowledge with local insights to identify where local member behaviors may diverge and surface those to the functional team with sizing and prioritization (i.e., what is the difference, how big is it, why does it matter to members or to our business). 

• Manage partner requests and collaboration for title merchandising initiatives (i.e. Bridgerton Fan Picks); bridge larger merchandising org and title PDP and Partner teams to facilitate feedback and approvals. 
   

You will:

• Be the expert in product promotional understanding, metrics and insights for titles in your region;  Analyze and represent local title promotion holistically (how assets, setup, and product behavior result in end visibility), and how that impacts content performance. 

• Share feedback and context on how to evolve a title’s promotional story to land better with local partners. 

• Use educational materials to help build product knowledge locally; adapt global product promotional insights materials for regional use.

• Be the point of escalation for PDP local leaders when they cannot independently address partner (Content/ Marcomms) questions around individual title experiences, promotions, or product behaviors

• Occasionally represent product in external scenarios like creator meetings or industry presentations

• Represent your region’s unique context and needs to inform global practices

• Provide context and point of view on partner ideas and asks of catalog/title merchandising programs 
   

You will not:

• Create new title merchandising playbooks or guidelines (this responsibility lies with the functional team)

• Greenlight or execute partner ideas for merchandising independently (this responsibility lies with the Catalog Merchandising strategy and the Functional Title Merchandising team)

• Be the single point of Product contact for regional partners (Content, Marketing, PR, etc). PDP Regional Leaders are responsible for the overall function of PDP in a region and should manage discussions related to organizational health, overall partnership, and team performance. Launch managers and other title-level PDP representatives will have direct relationships with partners to represent their work. Title Merchandisers are the informed representatives and experts for escalated promotional performance questions and exceptions or clarifications for merchandising playbooks and guidelines. 

• Manage catalog merchandising work like Cultural or seasonal moments (incl. Awards campaigns) or multi-title catalog activations (i.e. Lunar New Year, Spain’s 10-Year Netflix Anniversary)

• Drive asset quality strategy (i.e. what makes a good video or static asset for this vertical). 
   

Qualifications:

• 6+ years of experience in Promotional Strategy, Promotional Analytics, Merchandising Roles, Product Management, or Entertainment Marketing 

• Strong analytical skills; ability to read and digest quantitative insights, and craft narratives and thoughtful questions from multiple data points.

• Excellent written (memos and presentations) and verbal communication skills; timely communication and ability to context-switch communication style for different audiences (i.e. content partners vs product partners)

• Ability to build strong relationships with stakeholders of various backgrounds

• Deep understanding of consumer behaviors and discovery habits with entertainment, understands how those intersect with content catalog and services. 

• Strategic thinker with a strong customer-focused mindset and empathy

• Highly motivated self-starter with the ability to work independently and drive alignment amid ambiguity

• Strong curiosity to learn new domains, keep up with industry innovation, and deepen understanding 

• Bachelor's degree required

Netflix has a unique culture and environment. Learn more .

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.