User Acquisition Manager

About Us

Powtoon is transforming how businesses communicate by making professional-quality video creation accessible to everyone. In a world where engaging communication is a superpower, we empower individuals and organizations to become communication superstars. We believe in making anything interesting™ - because in today's fast-paced, attention-stretched world, the ability to create engaging content is the difference between being heard and ignored.

Position Overview

We're seeking an experienced User Acquisition manager to drive growth across our self-serve and enterprise segments. You'll take full ownership of our acquisition channels and optimize our marketing funnels to help scale Powtoon's multi-million dollar revenue.

Key Responsibilities

• Hands-on own and optimize all user acquisition channels with a focus on Google Ads (Search, YouTube, Pmax), Meta, and LinkedIn
• Drive and optimize self-serve and enterprise acquisition funnels, with a focus on product-led growth strategies while maintaining efficient unit economics
• Lead strategic initiatives to scale successful campaigns across channels
• Build and manage sophisticated attribution models to accurately track user journeys and ROI
• Develop and maintain comprehensive performance dashboards
• Create data-driven user segmentation strategies aligned with our target personas
• Craft and optimize compelling ad copy that resonates with our diverse audience segments
• Collaborate cross-functionally with product, creative, BI, and marketing teams
• Identify and test new acquisition channels and growth opportunities

• 3+ years of hands-on PPC experience- Must
• Very high level of English proficiency (primary language of communication at Powtoon)- Must 
• Experience working in a Saas product company - Preferred
• Strong experience in Google Ads (Search, YouTube, PMax) and Meta advertising platforms- Must
• Strong experience with attribution modeling, marketing measurement, and user journey analysis
• Advanced data analysis skills and proficiency with analytics tools
• Strong project management capabilities with experience leading cross-functional initiatives
• Bachelor's degree in technical field, business, or marketing

Personal Qualities

• Demonstrates curiosity and innovative thinking with a thirst for continuous learning
• Strategic and methodical approach to effective execution and prioritization
• End-to-end thinker with strong attention to detail
• Proactive mindset with the ability to identify and act on opportunities
• Brings positive energy and fun attitude while maintaining professional excellence
• Thrives in a high-paced environment

What We Offer

• Opportunity to shape the strategic direction of a rapidly scaling company
• Work on both self-serve and enterprise motions, gaining diverse business experience
• Join a fantastic team of talented people in a great working atmosphere
• Professional development opportunities

Impact You'll Make

As our User Acquisition Manager, you'll play a crucial role in Powtoon's ambitious expansion plans. You'll have the opportunity to innovate in the rapidly evolving visual communication space while working with cutting-edge marketing technologies.

Powtoon is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.