Video Product Go-to-Market Specialist, Live Sports
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 6+ years experience in relevant fields
- 2+ years experience with Product/Engineering teams
- 2+ years developing business strategies
- Data-driven market research & analysis
- Develop and execute go-to-market plans
- Strong communication & collaboration skills
- Media & Entertainment, Sports, Programmatic Advertising experience
- Knowledge of CTV performance & brand marketing
- Ability to navigate ambiguity in the CTV market
- SQL & data visualization tools proficiency
7 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in advertising, marketing technology, management consulting, or product management.
- 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
- 2 years of experience developing business strategies or managing cross-functional initiatives.
Preferred qualifications:
- Experience in the Media and Entertainment, Sports, and programmatic advertising industry.
- Knowledge of performance and brand marketing strategies within the CTV landscape.
- Ability to navigate ambiguity in the changing CTV market.
- Excellent storytelling and communication skills, with the ability to convey the value of CTV solutions.
- Excellent collaboration skills, with the ability to build partnerships within the CTV industry.
- Excellent analytical and problem-solving skills.
About the job
In this role, you will focus on serving the evolving video and Connected TV (CTV) space to commercialize product offerings within the Ad Serving and Supply Side Platform capabilities of Google Ad Manager in the Live Sports space. You will contribute to global business growth and market penetration, and will play a critical role in shaping the Product strategy, prioritization of roadmap, and lead commercial go-to-market activation as you execute product launches globally.
The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.
The US base salary range for this full-time position is $147,000-$216,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .
Responsibilities
- Conduct data-driven market research and analysis, utilize SQL, analytics, and other data visualization tools to analyze publisher needs, market dynamics, and advertising technology advancements, and maintain an understanding of the live sports CTV competitive landscape, including competitor product offerings, pricing, and go-to-market strategies.
- Structure, lead, and collaborate with Product Management, Engineering, and Sales teams to define and prioritize product roadmaps and go-to-market strategies, and develop recommendations for product investment and new feature development based on market analysis and customer feedback.
- Develop and execute go-to-market plans for products, work with Sales, Marketing, and Partnerships teams to ensure successful product launches and adoption, and monitor and analyze product performance and go-to-market using key performance indicators (KPIs).
- Build and maintain relationships with key stakeholders, and communicate with cross-functional teams to ensure alignment on product strategy and go-to-market plans.
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