This contract role is within the ArtBot department (part of Critical Mass), ending on 12/20/24.
Innovating Digital Marketing Through Creative and Performance Engineering
About ArtBot
What We Do
At ArtBot, we fuse creative automation, engineering, and advanced technologies like Dynamic Creative Optimization (DCO) and Generative AI to deliver high-quality, scalable content for a variety of industries. Our work ensures our clients can move fast, stay efficient, and maintain creative excellence across all their campaigns.
How We Do It
Creative Engineering
Our creative engineering team builds scalable frameworks and universal design systems that allow clients to bring campaigns to market with speed and cost-efficiency. These frameworks are adaptable, ensuring clients can use them across multiple projects and optimize their creative efforts, minimizing the need to start from scratch with each campaign.
Performance Engineering
While creative engineering focuses on building the framework, performance engineering ensures that when creative assets hit the market, they are performing optimally. This involves testing, tracking, and refining content to ensure it reaches target audiences and achieves conversion goals. Performance engineering bridges strategy and execution, helping clients get the most out of their media activations.
Generative AI & Creative Automation
We’re pioneers in the generative AI space, using AI-driven tools to ideate and optimize creative assets efficiently. Our automation processes allow us to scale content production seamlessly, producing everything from personalized digital ads to dynamic 3D renderings—at a level of precision and speed that drives success for global brands.
Scalability and Efficiency
Through proprietary tools and systems, we scale creative output while maintaining high standards of quality. Our streamlined processes enable clients to move from concept to execution quickly, without sacrificing the creative integrity of their work.
Our Intellectual Property (IP)
ArtBot’s IP is at the heart of our ability to merge automation, AI, and creative workflows. Our exclusive tools give clients the ability to scale content, personalize messaging, and optimize delivery—all while maintaining top-tier creative excellence.
Who We Serve
We work with clients across a wide range of industries, including luxury automotive, pharma, tech, telecom, confectionery, and more. From crafting data-driven digital marketing campaigns to delivering large-scale content solutions, we partner with brands to bring their vision to life in the most innovative and efficient ways possible.
Key Team Roles
Creative Engineering: Our Creative Engineers, led by a Creative Engineering Director, develop the frameworks and systems that allow us to scale content efficiently. They start from design principles and build adaptable, universal systems that ensure client success.
Performance Engineering: This team ensures our creative assets are performing well in-market, continuously optimizing strategies and executions to improve reach, engagement, and conversions.
Activation Engineers: Responsible for activating the creative frameworks, these engineers ensure that the content aligns with media plans and is mapped accurately to audience segments for maximum impact.
Product Engineers: These motion artists and editors create and optimize visuals—whether animated graphics or video—to be placed into the frameworks.
3D Artists: Our 3D team creates models that allow for flexible content, like cars with customizable features or confectionery items with various flavors. Their work enables us to scale assets quickly while maintaining a high standard of visual quality.
Account Management: From Associate Account Managers to Group Account Directors, our account team bridges the client’s needs with our creative and engineering efforts, ensuring smooth project management from strategy through execution.
Job Description:
The Account Manager - ARTBOT contributes to the creative solutions at Critical Mass by translating vision into reality. You are central to the success of your team’s creative. You’ve followed your project from ideation to completion and you understand every step in between. You can look at a storyboard and tell within minutes who you are going to need, how long it'll take, and how much it's going to cost. You’re on speed dial with your project manager, defining external costs and generating production schedules. When your creative team wanders astray you reign them back in. Why? Because you’ve earned their respect and they listen to you. Clients love you because you’ve honed in on your skills long enough to have a voice of authority. Your team loves you because you make vision a reality.
You will:
You have:
What We Offer:
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
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Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.
We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!
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