Associate Digital Analyst

2 Months ago • 1-2 Years

Job Summary

Job Description

The Associate Digital Analyst at Disney Cruise Line will leverage data analytics to optimize digital channels, driving guest satisfaction and business outcomes. Responsibilities include assisting with accurate data collection, collaborating on data needs and implementation, defining and executing quality assurance procedures, designing impactful reports for various audiences, conducting in-depth analysis, providing ad-hoc reporting, and communicating actionable insights. The role requires strong analytical skills, experience with digital analytics tools (preferably Adobe Analytics), and proficiency in communicating findings effectively to different stakeholders, from team members to executive leadership. This position supports the exciting growth of Disney Cruise Line's websites and mobile applications.
Must have:
  • 1+ years analytics experience (web/mobile)
  • Adobe Analytics or equivalent
  • Define digital analytics tracking requirements
  • Data dissection for segmentation/targeting
  • Strong communication skills (verbal, written, visual)
  • Proactive, detail-oriented, and deadline-driven
Good to have:
  • 2+ years digital analytics experience
  • Advanced Adobe Analytics knowledge
  • A/B testing and web/app optimization experience
  • Web/app construction and UX design knowledge
  • Travel industry and eCommerce experience
  • Statistical concepts application (significance testing, regressions)

Job Details

Job Summary:

It takes people to make the dream a reality.” Walt was onto something when he said that, and it remains true today. No matter the stage in your career, being part of Disney Experiences means being part of a team that helps bring innovation to life through unparalleled products, services, and, most importantly, remarkable experiences. As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving innovations. Join our team and watch your dreams come true.

Consumer Insight, Measurement, and Analytics (CIMA) is a part of Disney Experiences, serving as a center of excellence that leads strategy development and decision-making through actionable data analytics, integration, and insights. Within CIMA, the Digital and Travel Operations Analytics (DTOA) team focuses on leveraging best practices in analytics to capture data, analyze it, and optimize our digital and contact center channels, driving guest satisfaction and business outcomes.

In your new role as an Associate Digital Analyst, you’ll be a key player in deploying new, leading-edge digital features for Disney Cruise Line. You’ll utilize your passion for analytics and digital technology to provide insights that inform decision-making for partners across the organization, including Marketing Strategy, Digital Technology, and Product Management. You will frequently collaborate across teams on best practices for digital analytics implementation and consolidation of performance into holistic stories. To succeed, you should be comfortable working with multiple partners, possess a proactive approach, and use your ability to create and support a story based on quantitative findings.

As the Associate Digital Analyst, you will support the exciting growth of Disney Cruise Line, including websites and mobile applications. You will generate and implement technical requirements for analytics, develop and maintain regular reports, conduct planned and ad hoc analyses, and perform in-depth, holistic analyses to tell the performance story and deliver insights to various audiences.

We encourage you to apply, even if you don’t think you meet every single requirement in this posting. In DTOA, we’re looking for great analytical talent, not just those who tick 100% of the boxes.

Responsibilities:

  • Assist Sr. Digital Analyst and organizational stakeholders to ensure accurate data collection to solve challenging business questions
  • Collaborate with business, technology, implementation specialists, and analytics partners to determine data needs, establish data collection requirements, and deploy and maintain accurate digital tracking
  • Identify areas of opportunity for data improvement and follow through to see them implemented
  • Own and be responsible for project details for use as reference material across the team
  • Define and execute quality assurance procedures to ensure the accuracy of analytical output on a regular cadence
  • Design visually appealing, effective, and impactful reports for numerous audiences, including views for executive leadership consumption
  • Prepare analytical plans, including milestones, hypotheses, and data sources necessary to complete complex deep dive analysis
  • Support a variety of partners across the organization with ad-hoc reporting and in-depth analysis
  • Utilize business and analytical expertise to independently perform proactive analysis and communicate opportunities, optimization tactics, or issues
  • Solidify the validity of findings using statistical concepts and be able to explain those concepts at a high level
  • Independently seek out additional data and information to round out analyses and confirm assumptions
  • Tell inclusive stories with data through insightful analysis and creation of data visualization to communicate actionable insights to members across all levels of the Disney organization

Basic Qualifications:

  • 1+ years of analytics experience, preferably across web or mobile app
  • Experience using either Adobe Analytics or an equivalent digital analytics tool
  • Demonstrated ability to define digital analytics tracking requirements
  • Demonstrated understanding of dissecting data and collection scenarios for segmentation and targeting use cases
  • Independent time management and prioritization skills with the ability to consistently meet deadlines
  • Ability to provide clear communication (verbal, written, and visual)
  • Ability to thrive in a discipline where tools, technology, and skills are constantly evolving
  • Ability to maintain and grow relationships with partners/clients/team
  • Ability to excel as a team player in a fast-paced, complex, and ambiguous business environment
  • Proactive curiosity to understand the “Why” behind data, performance, decisions, etc.
  • Demonstrated ability to derive actionable insights from data and effectively guide decision-making
  • Ability to distill analysis into concise recommendations and present to various levels of audiences up to the executive level
  • Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, etc.)

Preferred Qualifications:

  • 2+ years of digital analytics experience
  • Advanced knowledge of Adobe Analytics
  • Experience with A/B testing and web/app optimization
  • Knowledge of web/app construction and user experience design
  • Travel industry and eCommerce experience
  • 1+ years using statistical concepts in a business context
  • Demonstrated ability to apply statistical rigor to analyses (significance testing, regressions)

Suggested Education

Bachelor’s degree

Preferred Education

Bachelor’s degree in an analytical or quantitative field, such as statistics, economics, mathematics, marketing analytics, finance, or engineering, or an MBA or Master’s degree in an analytical or quantitative field or equivalent work experience.

#DISNEYTECH

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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