Brand Manager
About the job
SummaryBy Outscal
- Implement marketing plans to meet objectives
- Data analysis and strategic planning
- Lead brand development and growth
- Excellent communication and collaboration
- Strong analytical and creative skills
Brand Manager
Main objective: To create the world’s best play experiences for consumers and their families in a sustainable and profitable way.
The brand manager is responsible to implement marketing activities that increase brand value, awareness, market share and profitability by analyzing data, conducting research and developing omnichannel go-to-market approaches with portfolio, channel, pricing and promotion strategies aligned with Regional Marketing team.
The brand manager is responsible for ensuring that the product lines that fall under their domain resonate with consumer/shoppers to reach company’s objectives in terms of sell out and operating profit.
% of Time | Major Responsibilities |
25% | Design, implement and control the execution of the marketing plans in order to meet the objectives of sell out, sell thru, market share, net sales and profit aligned with global vision and Regional leadership. |
30% | Data analysis and planning for accurate decision making according to market needs. |
30% | Lead brand development/growth by ensuring excellence in execution working as a team with other areas of the organization (Mainly but not exclusive with MKT Regional Team, Sales, Finance and demand planning). |
15% | Leadership cross functional teams. |
100% |
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• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up to date with latest trends and marketing best practices
• Be able to work well with a wide range of people from different parts of the business
• Be a team leader, able to inspire others
• Be able to manage different projects at the same time
• Be energetic and passionate about their product specialty
• Be able to work well under pressure
• Knowledge of the retail environment and its mechanics
• Professional judgment and discretion
• Proven problem solving and decision making
About The Company
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
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