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Brand Manager

Mexico City, Mexico (On-site)

Brand Manager

1 Month ago • All levels • Marketing

About the job

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Job Description

The Brand Manager is responsible for creating the world's best play experiences for consumers and their families. Key responsibilities include designing and implementing marketing plans to achieve sales, market share, and profit objectives; conducting data analysis and planning; leading brand development and growth in collaboration with various teams (regional marketing, sales, finance, demand planning); and leading cross-functional teams. The role requires a deep understanding of the marketing mix, strong analytical and creative skills, data-driven thinking, excellent communication, and familiarity with current marketing trends and retail environments. The successful candidate will be a team leader, able to manage multiple projects, work under pressure, and possess strong problem-solving and decision-making skills.

Must have:

Implement marketing plans to meet objectives
Data analysis and strategic planning
Lead brand development and growth
Excellent communication and collaboration
Strong analytical and creative skills

Brand Manager

Main objective: To create the world’s best play experiences for consumers and their families in a sustainable and profitable way.

The brand manager is responsible to implement marketing activities that increase brand value, awareness, market share and profitability by analyzing data, conducting research and developing omnichannel go-to-market approaches with portfolio, channel, pricing and promotion strategies aligned with Regional Marketing team.

The brand manager is responsible for ensuring that the product lines that fall under their domain resonate with consumer/shoppers to reach company’s objectives in terms of sell out and operating profit.

% of Time	Major Responsibilities
25%	Design, implement and control the execution of the marketing plans in order to meet the objectives of sell out, sell thru, market share, net sales and profit aligned with global vision and Regional leadership.
30%	Data analysis and planning for accurate decision making according to market needs.
30%	Lead brand development/growth by ensuring excellence in execution working as a team with other areas of the organization (Mainly but not exclusive with MKT Regional Team, Sales, Finance and demand planning).
15%	Leadership cross functional teams.
100%

• Excellent understanding of the full marketing mix

• Strong analytical skills partnered with a creative mind

• Data-driven thinking and an affinity for numbers

• Outstanding communication skills

• Up to date with latest trends and marketing best practices

• Be able to work well with a wide range of people from different parts of the business

• Be a team leader, able to inspire others

• Be able to manage different projects at the same time

• Be energetic and passionate about their product specialty

• Be able to work well under pressure

• Knowledge of the retail environment and its mechanics

• Professional judgment and discretion

• Proven problem solving and decision making

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About The Company

Hasbro

148 Active Jobs

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.