Digital Marketing Specialist - Paid Media

3 Months ago • All levels • Marketing • $20,800 PA - $22,880 PA

Job Summary

Job Description

This role involves managing paid advertising campaigns across Google Ads, Microsoft Advertising, and Meta Ads for e-commerce properties. Responsibilities include developing and managing campaigns, conducting account health checks, analyzing data to identify optimization opportunities, pulling data for weekly reports, addressing disapproved products, and utilizing third-party tools like ChatGPT. A strong understanding of paid marketing performance metrics and experience with the mentioned platforms are crucial. The position is remote and based in the Philippines, with US business hours (PST).
Must have:
  • Google Ads, Meta Ads, Microsoft Advertising experience
  • Data analysis & optimization skills
  • Campaign management & reporting
  • Proficiency in Microsoft Excel
Good to have:
  • Google Analytics 4, Merchant Center Next, Search Ads 360 familiarity
  • Google Ads Search or Shopping certifications

Job Details

Description

You will join a dynamic team focused on executing Paid Search, Shopping, Display, and Social Advertising strategies for our e-commerce properties.

This role is specifically designed for individuals with hands-on experience in Google Ads, Meta Ads, and Microsoft Advertising (formerly Bing Ads) platforms. Search Engine Optimization (SEO) experience is not relevant to this position.

Key Responsibilities:

  • Develop and manage campaigns, AdGroups, keywords, negative keywords, and ads for paid advertising platforms, including Google Ads, Microsoft Advertising, and Meta.
  • Conduct account health checks and make recommendations for improvement.
  • Analyze large data sets to identify opportunities for keyword expansion, negative keywords, and overall account optimization.
  • Analyze merchant center listings for optimization efforts
  • Pull data from platforms like Facebook, Google, and Amazon to produce weekly reports.
  • Address disapproved products in Google Ads, Microsoft Advertising, and Meta platforms.
  • Utilize third-party tools, such as ChatGPT, to enhance efficiency and productivity.

Requirements

  • Proven understanding of Paid Marketing Performance Metrics (e.g., clicks, cost per click, click-through rate) and strategies for optimizing them.
  • Direct experience with Google Ads, Meta Ads and/or Microsoft Ads is required. Familiarity with Google Analytics 4, Merchant Center Next, and SearchAds360 is a plus.
  • Strong problem-solving and creative-thinking skills.
  • Proficiency in Microsoft Excel.
  • While not required, certification in Google Ads Search or Shopping ads is preferred.

Benefits

Shift Timing: US business hours (M-F 8:30AM-5:30PM PST)

Candidate Location: Philippines

Job Location: Remote

Payroll via: Upwork Contract

Payment Currency: USD

Salary Range: $10 - $11 per hour

Payment Cycle: Weekly or Biweekly

Working Hours: 42 hours per week

Benefits: No additional benefits beyond hourly payment

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