Digital Media Analyst

1 Month ago • 2 Years + • Data Analyst • $70,000 PA - $80,000 PA

Job Summary

Job Description

The Digital Media Analyst will analyze advertising campaign performance for Moonbug's brand partnerships across digital platforms (YouTube, social media, etc.). Responsibilities include tracking KPIs, developing reports and dashboards, optimizing campaigns based on data insights, conducting market research, and collaborating with internal teams. The role requires strong analytical skills, proficiency in analytics tools (Google Analytics, Looker Studio), and experience with Google advertising platforms. The ideal candidate will have a passion for children's entertainment and a strong understanding of digital media trends.
Must have:
  • Campaign performance analysis & reporting
  • Data-driven optimization & insights
  • Market research & trend analysis
  • Collaboration with internal teams
  • Proficient in analytics platforms
  • SQL experience
  • Google advertising platforms experience
Good to have:
  • Google Analytics & Ads certifications
  • Programmatic ad buying experience
Perks:
  • Health Care Plan
  • Retirement Plan
  • Life Insurance
  • Paid Time Off
  • Family Leave
  • Short Term & Long Term Disability
  • Training & Development
  • Free Food & Snacks
  • Wellness Resources

Job Details

Description

Thank you for considering the Digital Media Analyst role with Moonbug Entertainment, an award-winning global entertainment company that inspires kids everywhere to laugh, learn, and grow.  The company is behind some of the biggest kids’ entertainment brands in the world, including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. 

This role is currently based in our New York office, 3 days in office.

About the Role

We are seeking a highly analytical and data-driven Digital Media Analyst to join our Brand Partnerships team in Los Angeles. In this role, you will play a crucial part in maximizing the impact of our brand partnerships by analyzing advertising campaign performance, identifying trends, and providing actionable insights to optimize strategies. You will work closely with the Brand Partnerships, Marketing, and Content teams to ensure data-driven decision-making across all our initiatives.

Key Responsibilities

  • Campaign Performance Analysis:
    • Track and analyze key performance indicators (KPIs) for brand partnerships across various digital platforms (i.e., YouTube via Google Ad Manager and Google Ads, social media platforms, websites, etc.).
    • Develop comprehensive reports and dashboards to visualize campaign performance, highlighting key trends, successes, and areas for improvement.
    • Analyze audience engagement, reach, and demographics to assess campaign effectiveness and identify target audience insights.
    • Monitor and analyze the performance of branded content integrations within Moonbug's IP.
  • Data-Driven Optimization:
    • Leverage data analysis to provide actionable insights and recommendations for optimizing brand partnership campaigns.
    • Identify opportunities to improve campaign targeting, creative execution, and media placement to maximize performance against KPIs
    • Collaborate with the Media Ops team to develop data-informed strategies for future campaigns.
  • Market Research & Trend Analysis:
    • Conduct market research to identify trends in digital media consumption, children's entertainment, and brand partnerships.
    • Analyze competitor activities and industry best practices to inform Moonbug's brand partnership strategies.
    • Stay updated on the latest industry trends and emerging digital channels for continuous learning and campaign innovation​.
  • Collaboration & Communication:
    • Work closely with internal stakeholders to ensure alignment and data-driven decision-making.
    • Clearly communicate data insights and recommendations to both technical and non-technical audiences, using storytelling to make data impactful.
  • Tools & Technologies:
    • Utilize various analytics platforms and tools (e.g., Google Analytics, YouTube Analytics, social media analytics tools) to gather and analyze data.
    • Proficient  in data visualization tools such as Looker Studio to create compelling reports and dashboards.

Requirements

  • Bachelor's degree in Marketing, Business Analytics, or a related field.
  • Must have SQL experience
  • 2+ years of experience in digital media analysis, preferably within the entertainment or children's media industry.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Proficiency in using analytics platforms and data visualization tools.
  • Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations.
  • Passion for children's entertainment and a strong understanding of digital media trends.
  • Experience working with Google advertising platforms (Google Ad Manager, Google Ads) social media platforms
  • Certifications such as Google Analytics and Google Ads are a plus 
  • Programmatic ad buying is a plus.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Free Food & Snacks
  • Wellness Resources
  • and more!
  • Salary: $70-80K DOE

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About The Company

Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids entertainment brands in the world including CoComelon and Blippi. 💫


Moonbug believes every child should have access to our entertaining and educational content, which is why our shows are available on more than 150 platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company’s portfolio currently stands at 29 IPs and its content is available in 32 languages (including ASL). 🚀


Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 


Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

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