Content Programming Manager (Content Promos)

2 Months ago • 3 Years + • Editorial • $85,800 PA - $115,000 PA

Job Summary

Job Description

The Content Programming Manager (Content Promos) at Disney will drive business and editorial priorities to enhance viewer engagement on Disney+ and Hulu. Key responsibilities include developing and refining content promotions, monitoring performance, collaborating with insights teams, ideating and executing video campaigns, managing title prioritization and targeting, maintaining documentation, troubleshooting creative issues, and covering evening/weekend events. This role requires strong communication, analytical, and problem-solving skills, along with experience with CMS, Ads Manager, and data analysis tools.
Must have:
  • 3+ years experience in relevant field
  • Proficient in digital media publishing and CMS
  • Experience with Ads Manager or equivalent
  • Data analysis skills (Tableau, Excel etc.)
  • Strong communication and presentation skills
Good to have:
  • Streaming/SVOD industry experience
  • Airtable experience

Job Details

Job Summary:

 

About the Role & Team

Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment, helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You’ll Do

Join Disney’s Global Content Programming Team as a Content Programming Manager (Content Promos)!

We are on the lookout for a passionate Content Programming Manager (Content Promos) who will drive our business and editorial priorities to enhance viewer engagement across Disney+ and Hulu. This role places a strong emphasis on promoting video content across both platforms. You will collaborate with a dynamic team of Content Programmers to conceptualize and execute engaging in-stream video campaigns and promotions. The ideal candidate is familiar with promotional videos, content management systems, and project management tools. A genuine enthusiasm for growth, along with a broad knowledge of television, film, and popular culture, is essential. If you possess curiosity, decisiveness, and adaptability, this could be the perfect opportunity for you!

Responsibilities

  • Program, Test, and Optimize: Develop and refine content promotions across Hulu and Disney+ to effectively meet the needs of our audiences and drive business objectives.

  • Monitor and Analyze Performance: Track the effectiveness of video promotional campaigns, identifying opportunities for optimization and enhancement.

  • Collaborate on Insights: Work closely with insights, data, and analytics teams to design experiments, collect data, and measure outcomes for informed decision-making.

  • Campaign Ideation and Communication: Contribute to the ideation, planning, tracking, and communication of promotional campaigns across teams and the organization, focusing on video promotions to expand audience reach.

  • Manage Prioritization and Targeting: Oversee title prioritization and develop targeting strategies using audience segmentation tools to enhance engagement.

  • Documentation and Workflow Efficiency: Maintain comprehensive documentation of processes while identifying opportunities to improve workflow efficiency.

  • Creative Troubleshooting: Collaborate with creative partners and other stakeholders to troubleshoot and resolve issues in promotional content.

  • Event Coverage: Be available to cover evening and weekend programming events as needed to ensure seamless operations.

  • Ad-hoc Collaboration: Work with team members on special programming strategies and initiatives to respond to current needs.

Required Qualifications & Skills

  • Minimum of 3 years of experience in editorial strategy, digital media, content programming, content curation, product management, or audience development.

  • Proficient in digital media publishing with hands-on experience using a consumer-facing CMS across web, app, streaming, or connected devices.

  • Proficient in Ads Manager or equivalent platforms for managing paid social campaigns.

  • Proven track record of successfully growing diverse audiences across various platforms.

  • Familiar with using data analysis tools such as Tableau, Looker, Conviva, Excel, Google Sheets, and Airtable to drive informed decision-making and enhance insights.

  • Strong communication skills with experience presenting to large groups.

  • Outstanding attention to detail and commitment to follow-through.

  • Quick learner with strong critical thinking, analytical, and problem-solving abilities.

  • Enthusiastic about working in a fast-paced, constantly changing environment.

  • Ability to manage multiple projects simultaneously while adapting priorities seamlessly and maintaining composure under pressure.

  • Passionate about sports, news, television, and movies.

Preferred Qualifications

  • Prior experience in the streaming or SVOD industry is highly desirable.

  • A strong understanding of and hands-on experience with Airtable is highly advantageous

Required Education

  • Bachelor's degree, preferably in a related field or relevant equivalent years of experience.

Additional Information

  • This role is based out of the Glendale office 4 days a week.

  • Must be available to cover evening and weekend programming events as needed to ensure smooth operations.


The hiring range for this position in California is $85,800 to $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Similar Jobs

Trendyol - Senior Business Analyst (Data Science - Business)

Trendyol

İstanbul, İstanbul, Türkiye (Hybrid)
5 Months ago
ByteDance - Strategy & Analytics Lead

ByteDance

Seattle, Washington, United States (On-Site)
2 Weeks ago
Socialpoint - Game Data Analyst

Socialpoint

Barcelona, Catalonia, Spain (Hybrid)
2 Months ago
PwC - IN_Senior Associate_GCP Data Engineer_Data and  Analytics_Advisory_Bengaluru

PwC

Bengaluru, Karnataka, India (On-Site)
7 Months ago
seeking alpha - Senior Data Analyst

seeking alpha

Poland (Remote)
3 Weeks ago
Moonbug Entertainment - Operations & QC Coordinator

Moonbug Entertainment

London, England, United Kingdom (On-Site)
1 Month ago
ByteDance - Global E-commerce - Creator and Content Governance Strategy Manager

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
5 Months ago
PhonePe - Linguist - Telugu

PhonePe

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Brandshark - Content Creator

Brandshark

Bengaluru, Karnataka, India (On-Site)
7 Months ago
Krafton  - Publishing Platform Product Manager (Creator Network)

Krafton

Seoul, South Korea (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Electronic Arts - Data Engineer

Electronic Arts

Bucharest, Bucharest, Romania (On-Site)
1 Month ago
DWS Group - Data Scientist

DWS Group

Mumbai, Maharashtra, India (Hybrid)
5 Months ago
Crunchyroll - Senior Data Analyst

Crunchyroll

Hyderabad, Telangana, India (On-Site)
1 Month ago
Xsolla - Data Analyst (Web)

Xsolla

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)
1 Month ago
Gameplay Galaxy - Game Data Analyst

Gameplay Galaxy

(Remote)
1 Month ago
Warner Bros Games - Senior Manager, Analytics Engineering

Warner Bros Games

Hyderabad, Telangana, India (Hybrid)
3 Months ago
Canva - Senior Software Reliability Engineer (Production Health)

Canva

Sydney, New South Wales, Australia (Remote)
1 Month ago
Just Play GmbH - Senior Marketing Data Analyst

Just Play GmbH

(Remote)
1 Month ago
Universal Music - Senior BI Engineer

Universal Music

Philadelphia, Pennsylvania, United States (On-Site)
6 Months ago
The Walt Disney Company - Senior Data Analyst

The Walt Disney Company

Santa Monica, California, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Glendale, California, United States

ByteDance - Software Development Engineer Graduate (Distributed NoSQL Database Systems)

ByteDance

San Jose, California, United States (On-Site)
1 Month ago
ByteDance - Senior Software Engineer - IaaS AI Infra

ByteDance

San Jose, California, United States (On-Site)
1 Month ago
WebFX - Jr. Marketing Analytics Specialist - Account Manager

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Months ago
Single Store - Lead Value Engineering

Single Store

San Francisco, California, United States (Remote)
1 Month ago
ByteDance - Senior Natural Language Processing Algorithm Engineer

ByteDance

Seattle, Washington, United States (On-Site)
1 Month ago
Genies - 2025 Summer Backend Engineer Intern

Genies

San Mateo, California, United States (On-Site)
1 Month ago
Meta - Product Security Engineer

Meta

New York, New York, United States (On-Site)
5 Months ago
Evolution - Card Inspector

Evolution

Southfield, Michigan, United States (On-Site)
2 Weeks ago
ByteDance - Technical Program Manager, Public Cloud

ByteDance

San Jose, California, United States (On-Site)
2 Months ago
ByteDance - Software Development Engineer (SDN Traffic Intelligence & Control)

ByteDance

San Jose, California, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Editorial Jobs

ByteDance - Creator Operation Manager (BR) - CapCut

ByteDance

State Of São Paulo, Brazil (On-Site)
5 Months ago
Zengame Technology - Overseas TikTok Host

Zengame Technology

Shenzhen, Guangdong Province, China (On-Site)
3 Months ago
Discord - Director of Machine Learning, Safety

Discord

San Francisco, California, United States (Remote)
3 Months ago
Ubisoft - Transmedia Publishing Assistant - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
2 Weeks ago
Sportskeeda - Content Editor - Pick4Sure

Sportskeeda

India (Remote)
3 Months ago
Alp Consulting  - Lead Illustrator

Alp Consulting

Mumbai, Maharashtra, India (On-Site)
1 Year ago
Epic Games - Creator Ambassador

Epic Games

Montreal, Quebec, Canada (On-Site)
2 Months ago
Aftershock Media Group - Creator Manager — German or Italian Fluent

Aftershock Media Group

(Remote)
1 Month ago
Sleeper - Content Curator (Part-time Contractor)

Sleeper

United States (Remote)
1 Month ago
ByteDance - Content Moderator - Nepali Speaker

ByteDance

Gurugram, Haryana, India (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

Glendale, California, United States (On-Site)

San Francisco, California, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

Celebration, Florida, United States (On-Site)

Lake Buena Vista, Florida, United States (On-Site)

Burbank, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by The Walt Disney Company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug