Email Marketing Director

3 Days ago • 10 Years +

About the job

Summary_{By Outscal}

OKX seeks an experienced Email Marketing Director to lead their email marketing efforts, crafting compelling campaigns across regions. Must have 10+ years experience in email marketing, strong leadership, and expertise in the crypto space, especially exchanges and trading.

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom.

OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps).

OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.

We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.

About the Opportunity

We’re seeking a talented and passionate Email Marketing Director to join our Email Marketing Team. The Email Marketing Director will be responsible for overseeing the creation, development, & execution of high-quality Email Marketing for always-on, go-to market & local emails efforts. This individual will report to our Global Head of Email Marketing and work closely with the Email Marketing Team and other cross-functional teams. The Email Marketing Director will be the global POC for email across APAC, the Middle East, Turkey, & Australia. To thrive in this role, you possess excellent strategic and team leadership skills, and be well-versed in crypto.

What You’ll Be Doing

Develop and implement a comprehensive email marketing strategy across go-to market & always on that covers all regions.
Own & maintain the roadmap & testing agenda in your regions, ensuring we continue to expand and optimize our email marketing work
Work with your team to manage email marketing campaigns from end to end; strategy, testing, optimizations, building, monitoring, reporting and analysis
Manage and mentor a team of 2-3 marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of email marketing campaigns and initiatives
Closely collaborate with local market teams to consult & advise on local market driven email strategy & plan.
Work across Product Marketing, Product Management, Local Markets, Brand Design to ensure emails are relevant & high quality
Ensure consistency in brand voice, tone, and messaging across all emails.
Work closely with the team & brand design to continue to elevate the quality of creative for email marketing efforts

What We Look For In You

Minimum of 10 years experience in Email Marketing, CRM, Engagement Marketing or other related roles
Strong leadership skills with a minimum of 3 years leading teams & developing talent
Experience in crypto, with a background in trading.
Experience with exchanges. Strong knowledge of CeFi & DeFi
Experience with creative storytelling with the ability to develop compelling email
A strong collaborator. Can work closely with teams across the organization