General Manager, LoyaltyPlay

2 Months ago • 8-12 Years • Product Management

Job Summary

Job Description

Mistplay seeks a General Manager to launch and scale its B2B mobile game loyalty platform, LoyaltyPlay. Responsibilities include developing and executing LoyaltyPlay's strategic vision, designing the go-to-market strategy, building and leading a cross-functional team, establishing partnerships, creating SDK documentation, defining KPIs, managing the product roadmap, developing pricing models, conducting market research, and representing the business unit at industry events. The ideal candidate will have 8-12 years of experience in technology leadership, including at least 5 years in SDKs or developer platforms, and a proven track record of scaling B2B technology products. Deep understanding of mobile app ecosystems, user engagement, and loyalty programs is essential.
Must have:
  • 8-12 years tech leadership (5+ in SDKs/developer platforms)
  • Proven track record of scaling B2B tech products
  • Deep understanding of mobile app ecosystems
  • Strong communication and relationship-building skills
  • Develop and execute LoyaltyPlay's strategic vision
  • Build and lead cross-functional teams
  • Establish industry partnerships
Good to have:
  • Experience in mobile app, gaming, or loyalty tech
  • API design and SDK development experience
Perks:
  • Competitive base salary
  • Equity compensation
  • Comprehensive health benefits
  • Professional development opportunities
  • Team lunches
  • Game nights
  • Company-wide events

Job Details

Mistplay est le programme de fidélité n° 1 pour les joueurs sur mobile et compte plus de 20 millions d'utilisateurs dans le monde entier. Des millions de joueurs utilisent notre plateforme pour découvrir des jeux, entrer en contact avec leurs amis et gagner de superbes récompenses. Nous sommes une entreprise rentable en forte croissance, récemment classée comme la troisième entreprise technologique à la croissance la plus rapide au Canada. Notre passion pour l'innovation est le moteur de notre croissance dans le secteur, grâce au développement de nouvelles applications, et d'outils Ad Tech puissants. Chez Mistplay, nous faisons appel à la collaboration stratégique, créative et axée sur les données pour nourrir notre imagination sur ce qui peut être réalisé.

Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide.  Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.

English Description is below ⬇️

Nous sommes à la recherche d'un directeur général entreprenant et stratégique pour lancer et développer notre nouveau domaine d'activité de plateforme de fidélisation de jeux mobiles B2B. Le candidat idéal sera un leader visionnaire avec une expérience approfondie dans les entreprises SDK, les écosystèmes d'applications mobiles et la construction de produits technologiques à forte croissance à partir de la base.

Principales responsabilités :
Développer et mettre en œuvre la vision stratégique de LoyaltyPlay, le domaine d'activité de la plateforme de fidélisation mobile.
Concevoir et mettre en œuvre la stratégie de mise sur le marché, y compris le positionnement du produit, la tarification et la pénétration du marché.
Constituer et diriger une équipe interfonctionnelle couvrant le produit, l'ingénierie, les ventes et le marketing.
Établir des partenariats avec des développeurs d'applications mobiles, des studios de jeux et des gestionnaires de programmes de fidélisation.
Créer une documentation SDK complète et des documents d'accueil pour les développeurs.
Définir et suivre les indicateurs clés de performance (ICP) pour l'adoption de la plateforme et la croissance des revenus ainsi que la croissance BAIIDA selon le plan financier de Mistplay.
Gérer la feuille de route du produit et prioriser le développement des fonctionnalités en fonction des retours du marché
Développer des modèles de tarification et de partage des revenus pour les partenaires de la plateforme
Mener des études de marché pour identifier les tendances émergentes dans les jeux mobiles et les programmes de fidélisation
Représenter le domaine d'activité lors de conférences et d'événements de réseautage.

Compétences requises :
8 à 12 ans d'expérience dans la direction d'entreprises technologiques, dont au moins 5 ans spécifiquement dans le domaine des SDK ou des plateformes pour développeurs
Expérience confirmée dans la création et la mise à l'échelle de produits technologiques B2B
Compréhension approfondie des écosystèmes d'applications mobiles, des stratégies d'engagement des utilisateurs et des mécanismes des programmes de fidélisation.
Expérience de la gestion de produits pour des plateformes destinées aux développeurs
Fort esprit d'entreprise et capacité à travailler dans un environnement rapide d'entreprise en démarrage.
Réussite avérée dans la création et l'exécution de stratégies de mise sur le marché.
Compétences exceptionnelles en matière de communication et d'établissement de relations
Capacité à attirer et à recruter les meilleurs talents

Expertise technique et commerciale :
Connaissance approfondie des environnements de développement d'applications mobiles
Compréhension des stratégies d'acquisition, de fidélisation et de monétisation des utilisateurs
Expérience des technologies d'intégration, de la conception d'API et du développement de SDK
Connaissance des tendances de l'industrie du jeu et des mécanismes des programmes de fidélisation
Solides compétences analytiques et capacité à tirer des enseignements d'ensembles de données complexes.

Qualifications souhaitées :
Expérience dans les secteurs des applications mobiles, des jeux et/ou des technologies de fidélisation

Rémunération et avantages :
Salaire de base compétitif
Rémunération en actions
Prestations de santé complètes
Opportunités de développement professionnel

Ce poste offre une opportunité exceptionnelle de façonner l'avenir de l'engagement des applications mobiles et des programmes de fidélisation. Le candidat idéal sera un leader visionnaire capable de transformer notre concept innovant en une plateforme leader sur le marché.

English Description

We are seeking an entrepreneurial and strategic General Manager to launch and scale our new B2B mobile games loyalty platform business unit. The ideal candidate will be a visionary leader with deep experience in SDK businesses, mobile app ecosystems, and building high-growth technology products from the ground up.

Key Responsibilities
Develop and execute the strategic vision for LoyaltyPlay, the mobile loyalty platform business unit
Design and implement go-to-market strategy, including product positioning, pricing, and market penetration
Build and lead a cross-functional team spanning product, engineering, sales, and marketing
Establish partnerships with mobile app developers, game studios, and loyalty program managers
Create comprehensive SDK documentation and developer onboarding materials
Define and track key performance indicators (KPIs) for platform adoption and revenue and EBITDA growth per Mistplay’s financial plan
Manage product roadmap and prioritize feature development based on market feedback
Develop pricing models and revenue-sharing frameworks for platform partners
Conduct market research to identify emerging trends in mobile gaming and loyalty programs
Represent the business unit at industry conferences and networking events

Required Qualifications
8-12 years of experience in technology business leadership, with a minimum of 5 years specifically in SDK or developer platform businesses
Proven track record of building and scaling B2B technology products
Deep understanding of mobile app ecosystems, user engagement strategies, and loyalty program mechanics
Experience in product management for developer-facing platforms
Strong entrepreneurial mindset with ability to operate in a fast-paced, startup-like environment
Demonstrated success in creating and executing go-to-market strategies
Exceptional communication and relationship-building skills
Ability to attract and recruit top talent

Technical and Business Expertise
Extensive knowledge of mobile app development landscapes
Understanding of user acquisition, retention, and monetization strategies
Experience with integration technologies, API design, and SDK development
Familiarity with gaming industry trends and loyalty program mechanics
Strong analytical skills with ability to derive insights from complex data sets

Preferred Qualifications
Background in mobile app, gaming and/or loyalty technology industries
Compensation and Benefits
Competitive base salary
Equity compensation
Comprehensive health benefits
Professional development opportunities

This role offers an exceptional opportunity to shape the future of mobile app engagement and loyalty programs. The ideal candidate will be a visionary leader who can transform our innovative concept into a market-leading platform.


Pourquoi choisir Mistplay ?

Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.


Pourquoi choisir Mistplay ?

Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
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About The Company

Mistplay is the #1 loyalty app for mobile gamers. Our highly engaged community is made up of millions of users looking to discover new games and earn as they play. We reward users for the time and money they spend within the games they download from our platform, and they can redeem those rewards for gift cards.

Join Mistplay and unlock your potential in a vibrant, innovative, and collaborative environment where your passion for mobile gaming meets limitless opportunities.

**Mistplay’s Mission:** 

To be the best way to play mobile games for everyone, everywhere!

**Fun Facts:**

The #1 loyalty app for mobile gamers

Over 30M+ lifetime installs globally on Android

Over 400+ games to discover on the Mistplay app 

Doubled our employee headcount in 2023

Backed by GrowthCurve Capital as of December 2021

**Business & Company Achievements:**

Ranked as a Top 5 Media Source in 6 different categories spanning ROI & Retention in the Singular ROI Index 2023

Ranked on the 2023 Canada Top 100 - Montreal’s Top Employer list

Ranked on the 2023 Canada’s Top 100 - Top Employer for Small/Medium Business

Ranked #5 on Deloitte’s Canadian Technology Fast 50 in 2022

Ranked #31 on Deloitte’s North American Technology Fast 500 in 2022

 

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