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Global Influencer Marketing

Global Influencer Marketing

3 Weeks ago • 1-3 Years • Marketing

About the job

2 skills required for this role

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communication

influencer-marketing

Job Description

Youdao is seeking a Global Influencer Marketing specialist to manage influencer campaigns focusing on gaming content creators across platforms like YouTube, Instagram, and TikTok. Responsibilities include identifying and evaluating influencers, negotiating collaboration pricing, supporting KOL campaign management (script development, progress tracking, translation, post-campaign analysis), and ensuring timely, high-quality deliverables. The ideal candidate will have 1-3 years of influencer marketing experience, familiarity with popular gaming titles, strong proficiency in international social media platforms, and excellent communication skills in English and Chinese. This role plays a crucial part in expanding Youdao's reach within the global online education market, connecting with key gaming influencers to promote their learning products and services.

Must have:

1-3 years influencer marketing experience
Gaming influencer familiarity (Minecraft, Roblox)
Proficient in international social media
Bilingual (English and Chinese)
Excellent communication & teamwork

Youdao is a leading intelligent learning company under NetEase, dedicated to developing innovative, AI-driven educational products and services. With a mission to empower users through advanced learning technologies, Youdao offers a range of digital tools and platforms that support language learning, academic education, and professional development worldwide. Join us to make a meaningful impact in the evolving world of online education and learning solutions.

Responsibilities:

Utilize key overseas social media platforms, including YouTube, Instagram, TikTok, and others, to identify and evaluate gaming influencers based on advertiser requirements, focusing on high-quality accounts with strong content and engagement. Assist in negotiating collaboration pricing.
Support the management of KOL (Key Opinion Leader) marketing campaigns, participating in tasks such as script development, progress tracking, video translation, and post-campaign analysis.
Respond promptly to assignments, ensuring timely and high-quality delivery.

Required Qualifications:

1-3 years within the influencer marketing space or equivalent experience
Familiarity with popular gaming titles (e.g., Minecraft, Roblox) is preferred.
Strong proficiency in various social media platforms, especially international ones.
Ability to work effectively in both English and Chinese, with strong reading and writing skills in both languages.
Excellent communication and teamwork skills, with a proactive approach to responding to tasks and feedback.

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About The Company

NetEase Games

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NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan.

We have developed and published international titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint.

NetEase Games works with other industry leaders and premium intellectual property holders to co-develop, distribute and market video games and content to players globally. Since our founding in 2001, we have developed or published hundreds of mobile, console and PC video games.