Manager of Food Affordable Special Project

2 Months ago • 5 Years + • Product Management

Job Summary

Job Description

The Manager of Food Affordable Special Project will lead the strategy and problem-solving for GoFood's affordable food offerings. This role involves launching a new, stealth-mode business within Gojek's ecosystem, from initial conception to market release. Responsibilities include translating the business vision into an MVP, designing the go-to-market strategy, collaborating with cross-functional teams (Product, Marketing, Sales, Research, etc.) to understand customer pain points, developing and implementing initiatives, creating strategy documents and metric analysis reports for upper management, conducting A/B testing, and performing competitive analysis. The ideal candidate will have a BS/MS in a relevant field and at least 5 years of experience in strategy, operations, revenue growth, or business analytics.
Must have:
  • BS/MS in relevant field
  • 5+ years experience in strategy/ops/analytics
  • Strong analytical & problem-solving skills
  • Proficiency in modeling & SQL
  • Cross-functional team leadership

Job Details

Here comes a new challenge for you who is seeking the next leap in your career growth, being our Manager of Food Affordable Special Project for GoFood Affordable team!
In this role,  you’ll lead strategy and problem-solving efforts to enhance GoFood’s affordable food offerings.  With focus on growing our newest offer, you’ll lead the first inception of our stealth-mode business and drive the production until its launch.
Every day, you’ll work on creating value with an innovative and affordable offer for the country’s favorite food delivery service. Exciting, right?

What You Will Do

    • Translate the new affordable business vision into a MVP release to the market and design the GTM strategy for its production launch.
    • Work closely with the Product, Marketing, Sales, Research, Driver/Region and Intelligence team to understand about customers (consumer, merchant and driver) pain points, define the business solution and lead the development and implementation of initiatives and strategies.
    • Introduce beneficial business changes through well-written strategy document (BRD) as well as key metric analysis reports as a basis of rationale and recommendations to upper management.
    • Operate the product solution, validate hypotheses through A/B test and defines the program to achieve business objective by combining multiple initiatives (e.g. campaign program and discovery product).
    • Conduct competitive benchmarking and analysis with local and international counterparts

What You Will Need

    • BS/MS in Engineering, Computer Science, Math, Economics, Statistics, or equivalent experience
    • Minimum 5 years of working experience in Strategy and Ops, Revenue Growth or Business Analytics
    • Strong critical thinking and problem-solving abilities, with proficiency in basic modeling (e.g., market sizing, business projections, scenario analysis).
    • Solid data-crunching skill, with knowledge of SQL and experimentation methodologies.
    • Proven ability to influence and lead cross-functional teams, balancing attention to detail with strategic thinking in collaborative environments.
About the Team

Our GoFood Food Affordable team, based in Jakarta, is the core driver of scaling our affordable food service within the Gojek ecosystem. We focus on understanding the pain points of our unique untapped segment, then designing and implementing impactful, scalable solutions to bring them onto our platform. Food Affordable Growth pod is the think-tank of GoFood PAS demand growth. We combine insights and creativity, either to formulate long-term campaigns or short-term tactics. Thus, our main responsibility is to constantly ensure that GoFood maintains its position as a market leader in a sustainable manner. We are a team united by a passion for using technology to improve our community and a shared love for great food. After all, we’re part of one of Asia's largest food delivery platforms—so who can blame us for being foodies!

About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek 
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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About The Company

GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.


GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.

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