Marketing Manager (FMCG/CPG)
Job Summary
Job Description
ZURU seeks a Marketing Manager to lead the Millie Moon brand globally. Responsibilities include developing and executing marketing strategies across various disciplines (digital media, influencers, trade marketing, etc.), managing go-to-market strategies for new markets and product launches, overseeing digital campaigns and performance, managing budgets, and collaborating with internal and external teams. The role demands strong commercial acumen, leadership skills, and the ability to translate messages effectively across stakeholders. The ideal candidate will have 5+ years of brand marketing experience in the FMCG sector, proven leadership ability, and a strong solutions-focused mindset.
Must have:
- 5+ years FMCG brand marketing experience
- Strong commercial acumen & strategic thinking
- Leadership & cross-functional team influence
- Excellent communication & influencing skills
- Budget management & data analysis expertise
- Go-to-market strategy development & execution
Perks:
- Culture for Growth
- Health & Well Being Benefits (including an onsite 24/7 gym)
- Global Opportunities
- Competitive Remuneration
- Furry Office Friends
- Lots of fresh fruit, coffee, pals fridge and more
5 skills required
Job Details
Join one of our fastest growing verticals as Marketing Manager and bring amazing initiatives to life globally! 🚀
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations!
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Position overview:
You will be a marketing leader & brand champion for the Millie Moon brand, managing best-in-class marketing strategies from idea to execution to drive business growth across markets globally. Support with the development and execution of strategic marketing initiatives across a wide range of marketing disciplines, including digital media, influencers, trade marketing, grassroots activations and more!
Roles & Responsibilities
- Define and implement brand marketing growth plans that achieve business objectives for the growth of Millie Moon, including:
- Developing and executing of marketing strategies for Millie Moon’s global markets in line with best-in-class FMCG brand marketing practice
- Lead go-to-market strategies and activations for Millie Moon’s new markets, retailers and NPD launches
- Lead 360 marketing campaigns from concept to completion, bringing them to life by building strong relationships with external agency partners, and internal cross functional teams
- Gather and analyse data and insights from external sources such as the market, customers, prospects, and industry analysts, as well as internal sources such as customer service and sales, to understand customers’ needs and apply these insights to marketing strategies & tactics
- Overseeing digital marketing campaigns & performance, collaborating closely with internal Digital Marketing Team
- Manage brand marketing budgets from planning to execution, reporting to the Head of Marketing on ongoing optimisation of activity and spend
- Develop marketing plans and objectives as part of annual business planning with commercial and product teams to help create strategic growth brands.
- Develop strong relationships with key retail customers, to deliver strong joint execution plans across trade marketing touch points
- Leadership, mentorship and growth of the Millie Moon brand marketing team, managing a junior team member to deliver and execute plans across the brand, including:
- Establishing processes that empower team members to work efficiently and embody continuous improvement
- Day-to-day management of junior team member/s in accordance with wider business priorities
- Upskilling, training and development of junior team members
Skills & Experience
- Degree in Marketing, Business or equivalent
- +5 years’ experience in a brand marketing role with a depth & breadth of brand marketing experience
- Strong commercial & business acumen, strategic thinking and problem-solving skills
- You must demonstrate leadership ability and be able to influence and motivate cross-functional teams, while holding stakeholders accountable to deliver on business objectives
- Strong communication & influencing skills, with the ability to translate messages across a variety of internal and external stakeholders
- You're a go-getter with energy, creativity and determination to continuously improve and push boundaries. Strong solutions-focussed mindset, with high levels of resilience & passion
- You are excited to contribute to our office culture!
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits (including an onsite 24/7 gym)
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🐶 Furry Office Friends
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Tomorrow Reimagined
#LI-JK1
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