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Product Lead, Core Ads (Multiple Positions)

California, United States (On-site)

Product Lead, Core Ads (Multiple Positions)

1 Month ago • 4-6 Years • Monetization

About the job

9 skills required for this role

Test your skills to join the top 1% applicants for this job

jira

algorithms

google-analytics

sql

data-analytics

market-fit

alphabeta-testing

cross-functional

talent-acquisition

Job Description

Lead the strategic development and implementation of demographic targeting capabilities on TikTok, ensuring effective market segmentation and ad customization for advertisers based on various demographic factors. Drive the development and refinement of demographic targeting algorithms and methodologies, leveraging machine learning and artificial intelligence techniques to enhance precision and accuracy. Develop a product roadmap by conducting extensive market research and analysis to identify demographic trends, consumer preferences, and market opportunities. Monitor and evaluate the performance of demographic targeting strategies, utilizing key metrics and analytics to assess effectiveness, identify areas for improvement, and drive continuous optimization. Collaborate with cross-functional teams, including product management, data analytics, engineering, legal, privacy and product sales teams to ensure product-market fit, to increase adoption of products and to maintain compliance. Mentor product managers and product marketing managers.

Must have:

Master's degree in related field and 4 years of experience
Bachelor's degree in related field and 6 years of experience
Designing A/B testing to improve product performance based on data-driven performance monitoring
Performing end-to-end product management
Building dashboards and reports to gather and process large quantities of data to support the monitoring and evaluation of product performance using SQL and analyzing reports on Google Analytics
Using Product Management tool, including JIRA and MS Office, to write detailed technical product requirement and user stories

Perks:

100% premium coverage for employee medical insurance
75% premium coverage for dependents
Health Savings Account(HSA) with a company match
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care
10 paid holidays per year
17 days of Paid Personal Time Off (PPTO)
10 paid sick days per year
12 weeks of paid Parental leave
8 weeks of paid Supplemental Disability
mental and emotional health benefits through our EAP and Lyra
401K company match
gym and cellphone service reimbursements

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Responsibilities

About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About the Team Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey! Responsibilities Lead the strategic development and implementation of demographic targeting capabilities on TikTok, ensuring effective market segmentation and ad customization for advertisers based on various demographic factors. Drive the development and refinement of demographic targeting algorithms and methodologies, leveraging machine learning and artificial intelligence techniques to enhance precision and accuracy. Develop a product roadmap by conducting extensive market research and analysis to identify demographic trends, consumer preferences, and market opportunities. Monitor and evaluate the performance of demographic targeting strategies, utilizing key metrics and analytics to assess effectiveness, identify areas for improvement, and drive continuous optimization. Collaborate with cross-functional teams, including product management, data analytics, engineering, legal, privacy and product sales teams to ensure product-market fit, to increase adoption of products and to maintain compliance. Mentor product managers and product marketing managers.

Qualifications

Qualifications Must have a Master's degree in Computer Science, Engineering (any), Data Analytics, Business Administration, Marketing, Economics, Finance, or a related field, and 4 years of related work experience; OR a Bachelor's degree in Computer Science, Engineering (any), Data Analytics, Business Administration, Marketing, Economics, Finance, or a related field, and 6 years of related work experience, out of which 5 years must be post-bachelor's, progressive related work experience. Must have 4 years of experience in the following skills: Designing A/B testing to improve product performance based on data-driven performance monitoring; Performing end-to-end product management, including coordinating cross-functional teams in product conceptualization, design, development, and deployment; Building dashboards and reports to gather and process large quantities of data to support the monitoring and evaluation of product performance using SQL and analyzing reports on Google Analytics; and Using Product Management tool, including JIRA and MS Office, to write detailed technical product requirement and user stories. Type: Full time, 40 hours/week Location: San Jose, CA Salary Range: $250120 - $510720 per year To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website. ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at lpresumes@bytedance.com. #LI-DNI #IND-DNI

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $250120 - $510720 annually.​
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​
For Los Angeles County (unincorporated) Candidates:​
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​
3. Exercising sound judgment.​