Job Title: Product Manager, Power tools/Lifestyle
Title of Supervisor: Director, Product Management
Job Location: Mooresville, NC
Company Website: www.greenworkstools.com
Company Summary:
Be part of a more sustainable future with Greenworks Tools. We’re looking for dynamic leaders who are excited and eager to help us bring cutting-edge green technology to the marketplace.
Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. Our company distributes Greenworks-branded and private label products, as well as products for an extensive network of original equipment manufacturers. With a robust lineup of Greenworks-branded products including 24V, 40V, 60V, 80V, and commercial-grade 82V battery-powered cordless outdoor power tools, a full line of corded equipment, and reel mowers, Greenworks Tools offers the right tool for every job.
Utilizing best-in-class battery, control, and drive technologies, Greenworks Tools deliver the power and performance of comparable gas-powered tools without the mess, noxious fumes, pollution, vibration, and noise associated with gas products.
Position Summary:
You are our passionate leader for your product category within Greenworks. In the role of a Product Manager – Power tools/Lifestyle, you are part of a team responsible for both product planning and product management of Greenworks Power tools and Lifestyle Products. You are the product leader at the intersection of business, technology, and user experience (UX). Your role spans many activities from strategic to tactical and provides important cross-functional leadership — most notably between our engineering, marketing, sales, and support teams.
Your role includes managing a series of cordless products throughout the entire product lifecycle, gathering and prioritizing product and customer requirements, defining our product vision, and working closely with engineering, to deliver best-in-class winning products. You continuously analyze market and competitive conditions, laying out a product vision that is differentiated and delivers unique value based on customer demands. You also ensure that the product and marketing efforts support the company’s overall strategy and goals.
Position Responsibilities may include, but not limited to:
Required Skills and Experience:
- Define the product strategy and roadmap
- Determine customers' needs and desires by specifying and conducting the primary and secondary research needed to obtain relevant market information
- Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes.
- Continuously assess market competition and voice-of-customer by comparing the company's product to competitors' products. Be an expert with respect to the competition
- Provides source data for product line communications by defining product marketing communication objectives
- Develop new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and marketing
- Deliver MRDs and PRDs with prioritized features and corresponding justification
- Develop the core positioning and messaging for the product
- Develop time-integrated plans with sales, advertising, and production.
- Responsible to achieve objectives as they relate to agreed-upon time-to-market, customer expectations, target cost, margin, and profit objectives.
- Perform product demos to customers and our sales team
- Set pricing to meet revenue and profitability goals
- Develop sales enablement tools and collateral
- Propose an overall budget to ensure success
- Brief and train the sales force at quarterly sales meetings
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Performs other duties as required
Preferred Skills and Experience:
- Bachelor’s degree (MBA preferred)
- Minimum of 5-year experience as a Product Manager
- Demonstrated success defining and launching excellent, innovative products
- Excellent written and verbal communication skills
- Excellent teamwork and presentation skills
- Proven ability to influence cross-functional teams without formal authority
Physical Requirements:
The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position. The essential physical requirements of the position will consist of, but not limited to:
- Observe and detect details at close range.
- Ability to communicate and exchange accurate information.
- Climbing stairs
- Stationary position (Sit/Stand 50% of time)
- Position self by stooping, kneeling, bending, squatting, crouch
- Move, transport, or position boxes weighing 5 -20 pounds, occasionally 30 pounds.
- Occasionally exposed to weather elements
Company Benefits
- Health, dental, and vision coverage
- Assistance with fertility treatment and adoption
- 401k company match plan
- Paid sick, personal, and vacation time
Greenworks Tools is an Equal Employment Opportunity (EEO) employer, and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
