About the job
ROLE OBJECTIVES
This performance profile aims to attract a Search Engine Optimization Manager with a proven track record of developing & implementing successful SEO strategies for marketplaces by enhancing online visibility, driving organic traffic, & improving search engine rankings for Smile's retail & corporate dental cover.
Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.
This role will be reporting to the CMO and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a part-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
AMAZING REASONS TO WORK WITH SMILE
- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
- Full-Time Position: Secure a stable and consistent work schedule.
- Similar Time Zone: Work seamlessly with a team in a compatible time zone.
- Established Company: Join a nearly 20-year-old successful & growing organisation.
- National Presence: Be part of a national Australian company.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
- Advanced Tools: Receive access to excellent SEO tools and technologies such as SEMRush.
- Data Approach: Enjoy the support of data-driven decision-making for strategic optimisations.
- Technical Support: Access to skilled developers to implement SEO recommendations.
KEY PERFORMANCE INDICATORS
- Organic Traffic Growth: Achieve & exceed targeted growth in organic website traffic for both retail & corporate dental cover offerings, developing new page types that leverage our marketplace content and drive increased visibility & exposure in SERPs. Research SEO best practices from other marketplaces and monitor competitor SEO performance & activity, identifying strengths, weaknesses, & opportunities for Smile to improve and differentiate its organic search presence.
- Keyword Rankings: Increase keyword rankings for targeted search terms & phrases, increasing visibility & click potential within organic search results.
- Click-Through Rate (CTR): Improve CTR metrics for organic search pages, optimising title tags, meta, & rich snippets to increase CTRs & drive more qualified traffic.
- Backlink Profile: Improve the quality & quantity of inbound links pointing to Smile's website, enhancing domain authority & trustworthiness in the eyes of search engines.
- Technical SEO Health: Conduct regular SEO audits & assessments of Smile's website, identifying technical issues, optimisation opportunities, & areas for improvement.
- Content Engagement: Increase engagement metrics, such as time on page, bounce rate, & pages per session, indicating the relevance & quality of website content to visitors.
- Local SEO Performance: Enhance local search visibility for Smile's retail dental cover offerings, improving rankings & visibility in local search results & Google My Business listings.
- AI-Driven Optimisation: Research and implement AI-driven optimisation techniques to improve SEO performance metrics.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in references provided in your application
- Has extensive experience and evidence of achieving exceptional results in Search Engine Optimization
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
