Senior Analyst, Strategic Analytics

6 Hours ago • 5-5 Years

About the job

SummaryBy Outscal

About the job:
As a Senior Analyst within the Commercial Analytics Team, you will play a crucial role in driving incremental growth for Global Marketing, Sales, and Business Operation (GMSBO). You will be primarily focused on the Network Advertising (Net Ads) Business Unit, where you will manage and deliver exceptional insights and analytics projects addressing significant business challenges. Your role will involve collaborating with senior stakeholders, partnering cross-functionally to measure initiative impact, identifying and quantifying growth opportunities, and developing core processes and reporting frameworks. You will present high-quality, actionable insights and recommendations to various audiences, including technical, non-technical, and senior stakeholders. This role requires a strong understanding of statistical analysis, SQL, Python, and experience with data visualization tools. A passion for gaming monetization and a desire to contribute to the continued success of the team are essential.
Must have:
  • 5+ years of analytics experience
  • Statistical analysis expertise
  • Strong SQL skills
  • Data visualization expertise
  • Excellent communication skills
  • Problem-solving abilities
Good to have:
  • Python experience
  • Domo experience
  • Web analytics software experience (Adobe/Google Analytics)
  • Data mining or machine learning experience
  • Experience supporting digital advertising or ecommerce businesses
  • Prior work experience in gaming, entertainment, or media
Perks:
  • Medical, dental, vision
  • Matching 401(k)
  • Paid time off
  • Wellness program
  • Employee discounts for Sony products
  • Bonus package (may be eligible)

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Senior Analyst, Strategic Analytics

San Mateo, CA (Collab)

Role Overview

As a Senior Analyst within the Commercial Analytics Team, you will play a pivotal role in supporting strategic, advanced analytical projects that strive to drive incremental growth for Global Marketing, Sales, and Business Operation (GMSBO) with a primary focus on the Network Advertising (Net Ads) Business Unit.

Responsibilities will include managing and delivering exceptional insights and analytics projects that address significant business challenges. You will present convincing insights and strategic trends to senior partners, applying data visualizations to encourage and persuade. Delivering actionable insights swiftly in a dynamic environment, coupled with problem-solving skills, will be essential in this role. Join us at the forefront of gaming monetization and contribute to the continued success of our dynamic and growing team.

What you will be doing

  • Collaborate as an Analytics Business Partner, working closely with senior stakeholders to provide insights that inform and influence strategic and tactical decisions.
  • Partner cross-functionally to measure the impact of initiatives on business outcomes, by establishing the right measurement and reporting frameworks. Identify and quantify commercial growth opportunities.
  • Take ownership of the analytics and reporting roadmap. Develop core processes, business rhythms, and necessary data/analytics technology to drive the business forward.
  • Present high-quality, actionable insights and recommendations, to technical, non-technical and senior audiences. Represent the Strategic Analytics organization in key meetings.
  • A self-starter with the capacity to exercise initiative and creativity appropriately, make informed decisions, and to request guidance, when necessary.
  • Develop and continuously improve analytical capabilities, documenting innovative approaches, techniques, and insights to internal knowledge share. Work with and coach other Analysts across the team to increase collective knowledge and upskilling.
  • This role will primarily support the Net Ads business, but will flex to provide commercial analytics support to other business units across GMSBO.

Experience and Background

  • 5+ years of proven ability in analytics or related field; understanding of statistical analysis – knowledge of regression analysis, hypothesis testing, and time series analysis.
  • 5+ years of SQL, experience in Python and Domo preferred.
  • Comfortable analyzing large, disparate data sets.
  • Clear, concise, and commercially data-driven storytelling through visualizations.
  • Outstanding verbal and written communication skills, with the ability to work with individuals at all levels of the organization.
  • Able to develop strong relationships in a globally diverse organization, recognizing different working styles, cultures, and time zones.
  • Exceptional problem-solving skills, a growth mindset, and a preference for being proactive and curious.

Preferred qualifications

  • Familiarity with web analytics software such as Adobe / Google Analytics.
  • Experience with data mining, machine learning or statistical modeling.
  • Prior work experience supporting digital advertising or ecommerce businesses.
  • Proven experience in gaming, entertainment or media is a plus but not required.

Types of analysis might include, but are not limited to

  • Analyze in-game advertising data to understand player interactions and ad performance.
  • Analyze critical metrics and factors driving commercial performance.
  • Discover ways to improve user engagement and boost revenue by optimizing ad placements and formats.
  • Study player behavior to understand how ads affect the gaming experience and impact player retention.
  • Collaborate with team members to optimize the use of multivariate testing in order to improve product features, ad placements, messaging, and conversion.

#LI-BR1

 

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role
is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$161,100 - $241,700 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

View Full Job Description
$161.1K - $241.7K/yr (Outscal est.)
$201.4K/yr avg.
Aliso Viejo, California, United States

About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

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