Senior Product Manager II, Content Promotion

Disney Entertainment & ESPN Technology

On any given day at Disney Entertainment & ESPN Technology, we’re reimagining ways to create magical viewing experiences for the world’s most beloved stories while also transforming Disney’s media business for the future. Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to maximize flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world.

A few reasons why we think you’d love working for Disney Entertainment & ESPN Technology

• Building the future of Disney’s media business: DE&E Technologists are designing and building the infrastructure that will power Disney’s media, advertising, and distribution businesses for years to come.
• Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day – from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more.
• Innovation: We develop and execute groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news.

The Product Management team guides the strategy and vision for Disney’s incredible global digital products portfolio - from Disney+, Hulu, ESPN+ and the ESPN App to Marvel Unlimited, National Geographic, ABC and ABC News, and film websites and games. This team impacts the way millions of people around the world experience and engage with Disney’s iconic stories and unmatched content in more personalized and immersive ways, leveraging cutting-edge technologies ranging from Machine Learning to Extended Reality.

Job Summary

Hulu’s Product team is responsible for building the Hulu app experience to engage, retain, and delight our 50M+ viewers. Our team is highly focused on delivering against where Hulu’s strengths meet our opportunities: aggregated content experiences, flexible technical capabilities that power our business, and providing user choice and control for our subscribers.

Our ultimate goal is a functional experience that is in seamless harmony across our subscriber base and all of our partner teams at Hulu. In other words, we succeed when we simultaneously make our viewers happy while also meeting business goals and objectives. We are seeking a Senior Product Manager II who will own and drive the product strategy, roadmap, and development for content promotion and targeting capabilities, with a specific focus on how we expose users to new content and offerings.

The ideal candidate is an expert in using data and machine learning to drive product performance. You understand the intricacies of content ecosystems and have a proven ability to work closely with content partners to push the boundaries of how new stories are introduced and experienced by users. Collaboration, innovation, and a deep commitment to enhancing both the user experience and business outcomes are key to your success in this role. Your work will be central to how we expand the reach of new and compelling stories, ensuring that the content is effectively surfaced and experienced by the right audiences.

Responsibilities

• Craft and communicate the product roadmap for Hulu’s content promotion capabilities
• Oversee the design and implementation of machine learning-driven strategies that enhance the discovery of new and priority content, while ensuring these recommendations serve both user engagement and business partner objectives
• Partner with product, engineering, design, marketing, analytics, and data science teams to deliver impactful and data-driven product features that elevate the content discovery experience
• Utilize advanced analytics, user research, and A/B testing to inform product decisions and measure the success of implemented features
• Champion the end-user experience by ensuring that content recommendations are personalized, relevant, and seamlessly integrated into the app
• Stay at the cutting edge of industry trends, particularly in machine learning and AI, to incorporate the latest advancements into product development
• Define and track key performance indicators (KPIs) to assess the impact of product features on business goals and user satisfaction
• Provide leadership and mentorship to junior product managers and cross-functional teams, fostering a culture of collaboration and continuous learning

Basic Qualifications

• Bachelor’s degree in a relevant field (e.g., Computer Science, Data Science, Engineering, Statistics, Economics, etc.) required; advanced degree preferred.
• 7+ years of product management experience, with a strong focus on machine learning, AI, or algorithm-driven products.
• Proven experience managing and optimizing recommendation, promotion, or messaging tools, particularly within large-scale consumer-facing products Strong proficiency in data analysis and the use of A/B testing methodologies to drive product decisions and improvements.
• Demonstrated ability to work cross-functionally with engineering, data science, design, marketing, and other teams to deliver impactful product features.
• Excellent communication and collaboration skills, with a proven ability to influence stakeholders at various levels of an organization and present technical content to non-technical audiences.
• Strong strategic thinking and problem-solving abilities, with a focus on balancing user experience with business outcomes.
• Strong sense of ownership, accountability and pride in your work, always following through and a willingness to get your hands dirty, if needed.
• A comfort level with adapting to changing priorities.

Preferred Qualifications

• Advanced degree in a relevant field (e.g., Computer Science, Data Science, Engineering, Business)
• Proficiency in data analysis tools such as SQL, Python, or similar, to extract and analyze data for better product decision-making