Sr. Manager, Disney CreativeWorks Solutions

The Disney CreativeWorks Solutions team manages the business operations, strategy, and activation for custom branded sports content developed in partnership with CreativeWorks.

Reporting into Director, DCW Solutions, this role will be responsible for delivering custom branded content response, collaborating with team members, peers, and partners across DCW, Client Connect, Sales and other solutions teams to create innovative client-first ideas, proposals, and presentations that deliver against the goals and objectives of the advertising partners. In addition, this role will provide thought and project leadership across areas of expertise (i.e., production efficiencies, content guidelines, toolkit, process, etc.)

Key Stakeholders/Interactions:

• SVP, Client Partnerships
• VP, Client Partnerships (EBS, DCWS, & MC&I)
• Director, Client Connect
• Brand Solutions Executives
• DAS Category and Sales Executives

Key Responsibilities:

• Create strategic, creative, market-leading branded content proposals and presentations in response to both proactive requests and category RFP’s that leverage assets and capabilities across ESPN and the Disney portfolio, with cohesive rationale and innovative ideas
• Partner with Sales Execs to attend client meetings/events to help sell through ideas/proposals
• Serve as a CreativeWorks subject matter expert in assigned category and share that expertise with Sports, Entertainment and Local Brand Solutions, as well as Sales Communications
• Lead project teams to develop compelling pitch materials
• Help implement and utilize consistent CreativeWorks work processes
• Leverage research and insights to ensure that our ideas and campaigns are rooted in data and a deep awareness of the cultural values of each audience
• Understand diversity and inclusion within client response and ensure a positive culture of inclusion

Responsibilities and Duties of the Role:

• Create strategic, creative, market-leading branded content proposals and presentations in response to both proactive requests and category RFP’s that leverage assets and capabilities across ESPN and Disney’s overall portfolio, with cohesive rationale and innovative ideas. Collaborate with stakeholders across the Ad Sales organization and beyond on RFP responses. Partner with Sales Execs to attend client meetings/events to help sell through ideas/proposals
• Serve as a ESPN CreativeWorks subject matter expert in assigned category and share that expertise with Sports, Entertainment and Local Brand Solutions, as well as Sales Communications
• Provide thought and project leadership across areas of expertise (i.e., proactive development, toolkit, process, etc.)
• Develop compelling pitch materials in various presentation software
• Leverage research and insights to ensure that our ideas and campaigns are rooted in data and a deep awareness of the cultural values of each audience

Required Education, Experience/Skills/Training:

Experience:

• Requires 7+ years of marketing, sponsorship, promotion, branded entertainment, and/or media experience
• Experience driving revenue across all platforms
• Experience providing guidance to other team members
• Presentation and pitch experience
• Project management, leadership & execution/production experience

Education, Skills & Capabilities:

• Able to build and maintain strong relationships with internal stakeholders (e.g., DCW, Client, Brand and Local Solutions, Sales)
• Proficient in sports, linear, all digital media programs and platforms
• Able to work on multiple projects at one time
• Demonstrated attention to detail
• Excellent written, verbal and presentation communication skills.
• Expertise in project management/execution
• Ability to effectively collaborate and influence
• Fully proficient in business and collaboration software to successfully engage with stakeholders and drive work: Outlook, Word, Excel, Power Point, Keynote, Google Docs/Sheets
• Bachelor’s degree required

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